Category Archives: SEO

SEO Tips and SEO related Articles and Blog Posts

5 Pros and Cons of Accelerated Mobile Pages

Accelerated Mobile Pages or AMP is a global initiative for promoting faster mobile websites. This project brings a unique coding language to the fore with AMP HTML, which restricts code to boost loading speed and reliability. It is being supported rapidly by publishers, web technology providers  and several developers worldwide and has been embraced by BBC, Twitter, New York Times, and several headliners in the tech-media space.

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The differences in AMP pages are not directly obvious to untrained users but as they usually do not know where to look to identify the subtle differences. The speed of loading is the biggest clue to the fact of using AMP since it allows the page to load by up to 85% faster than other pages.

5 Pros of Accelerated Mobile Pages

1. Improves website load time
AMP aids in faster loading time of the pages, which is the primary aim of such pages. Reports suggest mobile users abandon a website that takes a long time to load – more than 3 seconds – hence businesses like to adopt AMP could help to drive mobile abandonment rates down and increase conversions.

2. Increases Mobile Ranking
Although AMP has not established itself as an independent ranking factor, it can be judged with respect to its mobile friendliness and faster page load speed times. As AMP improves page loading times, it is evident that AMP pages will be rewarded with higher rankings than others.

3. Improves Server Responses
If your site generates immense traffic from mobile, AMP can help in reducing the load on servers and boost performance. This helps in improving server responses and faster load times as stated earlier.

4. Boost CTR (Click Through Rates)
Wired apparently saw a 25% boost in CTR from mobile search results, with while the CTR in the overall AMP stories rose up by 63%. Some companies are now quite clear about using AMP ads, but to those who can use it efficiently, AMP can increase ad performance and boost CTR considerably.

5. More Ads Viewability
A recent DoubleClick study involving 150 publishers found 80% and more realizing higher ad viewability rates with AMP pages in comparison to other pages. This proves that AMP pages are simplified and secure thus able to deliver better advertising to eyeballs.

5 Cons of Accelerated Mobile Pages

1. Decrease in Ad Revenue
Though AMP Project supports ads, the potential in reining revenue is limited since it is difficult to implement ads on AMP-run pages efficiently.

2. Not easy to Implement (Excluding WordPress)
AMP is a restrictive framework and the implementation effort is tough. Yes, the gains can be good but the performance boost of HTML web pages be prioritized more. Focusing on performance optimisation needs to take centre stage. Those implementing AMP pages need to follow Google’s guidelines to the tee.

3. Analytics is stripped down
AMP supports Google Analytics under different tags and hence take a lot of time and hassle to place these tag to collect and analyze data.

4. Google Cache Server(They are using CDN so create dependency)
AMP pages get loaded through Google cache servers thus keeps all web pages depending on Google. Since no company can control their server, it leads to dependency that might affect detrimentally in the long run.

5. No Leads and Subscribers
AMP pages will not show email popups and optin forms, any sidebar widgets, strategically placed social share buttons, posts and much more. One might lose email subscribers and leads in the process too.

For a better user experience, one can go with AMP although one has to lose on other features like lead generation, connected ads, widgets, etc. Without AMP, one should make sure that the website is mobile friendly with the help of WP Touch plugins or responsive themes.

Should you need any help in AMP Implementation on your website or apps, feel free to contact us

8 Points Needs to Consider while Optimizing Google Shopping Feeds

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Product Listing Advertisements (PLA) by Google is a popular advertising platform that fetches product data from Google Merchant Center and displays it systematically for increased clicks. For running a streamlined PLA campaign, one needs to setup a seamless shopping campaign in Google Adwords with proper planning and management. To boost conversion ratio and sales from the shopping campaign, you need an optimized Google Merchant Account and Data Feed that should adhere to your campaign goals and objectives.

Here are 8 points to consider while optimizing your Google Merchant Account:

1. Data Feed Should be Approved without any error

One needs to create a relevant data feed and submit the same in their Google merchant account. To upload data feed, use Google Sheets to directly incorporate data into the account or manually upload from local files, through FTP, or cloud storage. One can even set up an upload schedule for fetching data from a data feed hosted on their site with a proper schedule or use automatic import option from a compatible e-commerce platform. One can also make use of content APIs to make uploads possible.

After uploading data feed, it should be reviewed for errors. The Google Merchant Center add-on can be used for feed validation and upload. One can view errors by exploring custom data feed’s Diagnostics and make sure that the uploads are error-free. You can also identify the impact of the errors, if any on the process, right there.

2. Optimize Product Title

Product Title plays a critical role in optimization of Google shopping feeds. The first aspect of every Product Listing Ad is the Image and connected title. If products titles are optimized, the click-through rate and conversion are impacted positively. One can optimize product title, with respect to its attributes including its font size, color, and font style too. The above attributes help in avoiding wrong clicks and users can actually click on something they need to know about.

3. Divided Product into Categories

After a shopping campaign is set up, it’s time to display products that are performing well. But for that to happen, one needs to segregate products into various product categories. The categories will help assess the right performance measure of each batch of products. Without product division, every product added to the campaign would include the maximum cost-per-click bid level.

The entire Google Shopping account will calculate average performance that does not result in product optimization. Increase or Decrease bid of specific products would help to market as necessary. Analyze the performance of each of the products and then create the data feed, under each product group so that they are assessed as per their results in shopping campaign and not the average.

4. Use Special Offers for Attracting Audience

The Google Shopping Campaign also consists of the Special Offer page that helps one to create specific offers for every product, attracting the intended audience for better sales and conversion ratio. To use Special offers feature, one has to fill a form and let the Google team review the application. After the request is approved, one can create special offers using the Promotions tool. if your promotion is product specific, map the promotion_id to the Product feed and set the time zone too. One would have to adjust redemption start and end times on a manual basis.

Using a Promotions feed is perfect when one has the higher volume of promotions to send to a single feed in a spreadsheet. The promotions feed includes core information about the promotion in a .txt file or.xml file

5. Follow Product Data Specification and Select right category

When submitting data feed in Google Merchant account, follow product data specifications including the title, description, hyperlink, image link, and mobile link as required. The price and availability need to be listed in the specification along with its expiration date and changing sale prices. One can attach loyalty points to each product type, along with its condition. The Google Spping Category, for instance, will define where the PLA will be displayed. Choose the relevant category and mention the attributes of the product for better segregation.

6. Bid strategy and budgeting

In a Google Shopping campaign, one can control the overall budget not specific to keywords budget. Setting a proper budget impacts conversion and clicks directly. One should think about expanding on the budget if products perform well and sales reach good limits, when you got more volume of traffic than you can handle or when special offers are in play since there is marked a rise in traffic and sales when lucrative offers are introduced.

7. Assessment of better platform

One needs to assess the best platform for shopping advertising campaign – mobile or desktop! One should check on the right conversion rates and the better amount of clicks derived from a stipulated budget. If the campaign has more clicks and a better conversion rate from a mobile platform, it would be feasible for you to create separate mobile ads and then even increase the bid for the same too.

8Improve Account Health Score

Google has recently introduced account health score analysis to Adwords through which you can see the results of the campaign being run, the health score and useful recommendations for improving it.  Check the recommendations and then implement the suggestions to boost the account health score.

Sitemaps Its importance to Websites Zestard Technologies

Sitemaps – Its importance to Websites

A sitemap is a list or diagram which represents the hierarchical structure of the HTML pages in the website. It is a website designing planning tool. In other words it is a way to tell Google and other search engines about one’s website pages which might not be discoverable otherwise. The main aim of creating a sitemap is to make sure that Google knows about all the pages including URLs which might not be discoverable via the normal crawling process of Google. They are also known as URL inclusion protocols as it advices what to crawl. Also it provides valuable metadata associated with the pages listed in the sitemap.

Sitemaps  Benefits / Sitemaps are particularly helpful if:

·         Site has contents which are dynamic in nature.

·         Site has pages that are not easily discoverable during the crawling process.

·         Site is new with few links to it.

·         Site has a large archive of content pages that are not linked to each other at all or are not correctly linked.

Thus in the simplest form it can be said that a sitemap is a document containing all the URLs which the user needs it to be crawled on the website. It also details additional information such as the date a page was last modified, the frequency at which a page changes and the priority a page should be given or not over others. Specific sitemaps can be created for each type of content. For example, one sitemap for blog posts, another for videos and so on.

The importance of Sitemaps should not be downplayed. They help search engines navigate user’s website more easily, which helps search engines index user’s content better. If one thinks website as a building, then the sitemap is a blueprint that informs search engines exactly where everything is located. Click here for More details on helpful SEO tips by our SEO experts.

Black Hat SEO technic Zestard Technologies

Black Hat SEO – with great POWER comes great RESPONSIBILITY

There are always two routes to reach your goal ( be it life’s goal or your Website’s Marketing Goal ), one , being longer, the difficult route but definitely the righteous one, while the other being the shorter, the easier route but also the unethical one. The unethical one would take you to the goal, but the consequent success is short lived whereas the righteous path, even though takes time and is tough, but those who tread it enjoy the fruits of long lived success.

The above may seem to you like a phrase from a spiritual book, but the same analogy is followed when talking about the two types of SEO techniques, namely, Black Hat SEO and the White Hat SEO techniques. The Black Hat SEO techniques offer the shorter, the easier path to a short lived success whereas the White Hat SEO techniques although take time but do pay off in the long run and offer long standing success.

Let us delve a little deeper into the life of Black Hat SEO, the evil twin of the two ,and understand why it seems lucrative to a few while others try and maintain a safe distance from it while dealing with Search Engine Optimization.

Black hat SEO by definition “is a practice that increases a page’s rank in search engines through means that violate the search engines’ terms of service”. It basically refers to the use of aggressive SEO strategies, techniques & tactics that focus only on search engine results and not the human audience and in the process don’t pay heed to the search engine guidelines. It is also referred to as unethical SEO or spamdexing. The term can be used to describe unethical techniques used by hackers & virus creators. Such techniques can be used by individuals who are looking for short term benefits such as increase in website traffic for a brief period rather than a long term return plan as the use of Black Hat SEO techniques may ultimately lead to your website getting banned, but since the users are interested in only short lived success, such risks are irrelevant to them.

But, how does one realise, that they are treading into restricted territory. The easier way is to ask oneself if their SEO techniques would add value to the user or just increase your page’s rank. If the latter one is your reply, then your technique is more likely to fall under the category of Black Hat SEO techniques. Also there is a list of tactics & techniques, employed by Black Hat SEO practitioners, has been released and openly denounced by Google’s Webmaster Guidelines. A few of them are as follows

  • Content Automation
  • Doorway pages
  • Hidden Text or links
  • Sneaky redirects
  • Cloaking

At the end of the day Black Hat SEO is like a sharp knife. It allows you to cut a loaf of delicious bread but it also gives you the power to kill someone. The decision is yours.

To know more about SEO Tactics and Strategy for your website or Web-project, got through Zestard’s SEO Services and Contact Us for SEO Plan and Costing

GTINs Google Shopping Data Feed by Zestard Technologies

Use GTINs to your Google Shopping Data Feed

Recently google announced on Google+ and googlecommerce post that google will requiring that all Shopping Data Feeds contains GTINs ( Global Trade Item Number ) for product listed in the feeds.

I am damm sure that you all are thinking of GTINs, Let me explain in details.

What is GTINs?

This is the numerical version of the bar code. It is called UPC in the US and EAN in Europe. A unique ID according to international standards. GTIN is an identifier that is created by GS1, an international non-profit organization.

Google has a database with most of the world GTINs. If you include the GTIN for each product in your feed, Google can identify each product and knows all product specs exactly. Also: if you provide the wrong GTIN, Google will know instantly and they will disapprove that product.

Google probably also have a similar database with the combinations of Brand and MPN, but with so many manufacturers in the world, they are not always able to make a perfect identification.

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  • GTIN-12 (UPC-A): this is a 12-digit number used primarily in North America

  • GTIN-8 (EAN/UCC-8): this is an 8-digit number used predominately outside of North America

  • GTIN-13 (EAN/UCC-13): this is a 13-digit number used predominately outside of North America

  • GTIN-14 (EAN/UCC-14 or ITF-14): this is a 14-digit number used to identify trade items at various packaging levels

  • Find GTINs Individually : Take a look at 12 or 13 digit number printed ( bar code ) printed on your product’s packaging.]

  • Find GTINs in Bulk : GTINs are used in many warehouse management systems to identify and manage inventory and can often be exported from this in bulk.

  • Use correct brand : Merchants may mistakenly give us the incorrect brand for a product by using ‘brand’ to indicate that a product is compatible with, or an accessory or replacement part for a product from that brand.

Google’s Identifiers: Brand, MPN, GTINs

Google analyze and understand that which product that you are selling. If they are able to identify each product, They can

  1. Match it with search queries.

  2. Compare it with same products on google shipping.

First, Google wants to know unique identifiers like GTINs and MPN actually exist for your products. most of the products that are manufactured, they do have indeed. so you must have set identifier as “ True “

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  1. Brand : The brand name of each product

  2. MPN :  A unique identifier issued by manufacturer.

  3. GTINs : Numerical version of bar code.

What if you don’t have GTIN?

There is no workaround and adding the right GTIN for each product is the only option. But if you are able to provide Brand and MPN, you can do without the GTIN field altogether.

  • Follow these steps to get your product approved on Google Shipping

  1. In the Products tab, click on the title of the item to view the page for that individual item.

  2. Click the link for “Why is this item disapproved?”

  3. Review the policies related to your item disapproval, and then check the box that acknowledges that you reviewed the information.

  4. Select “Request manual review.”

It will help google to review your product and find the unique GTINs on your product if google find that there is no GTIN available your offer will reinstated.

Hope you all are clear with GTIN and Google Identifiers or contact us for your Google Shopping Data Feed help and other SEO Services.

 

SEO Tips To Increase Google Ranking Zestard Technologies

SEO Tips to Increase your Search Ranking (“Dos” and “Don’ts”)

  • Still wondering why your website featuring your niche product/services isn’t anywhere near the top search results in search engines?
  • Haven’t you yet Social Media Marketing started ? for your website?
  • Haven’t you heard about a term- PPC (Pay Per Click) ?

Well, then most probably you haven’t heard of Search Engine Optimization (SEO) and if you have it already, then you aren’t doing it right way. So, here are our SEO Tips to Increase your Google Ranking  in the form of  Do’s and Don’ts of SEO

Do s  of SEO:

  • Have URL’s that are short, descriptive and help in categorizing the website:
    URL’s are the first thing that search engine’s use to rank a page, thus, it’s very important that your page’s URL is short, descriptive and most importantly easy to crawl for the search engines and also categorize it.
  • Optimize the website around a keyword or a topic:
    It’s necessary that you design your page keeping the human audiences in mind and not only the search engines, hence, your entire webpage should have a central idea about which the whole story (website) is built. It’s fine to have keywords in important on-page elements but stuffing them everywhere just for the sake of having them isn’t healthy for your page’s rank.
  •  Optimize page titles and descriptions:
    Titles and descriptions are important as they are the ones that help the user decide whether or not the website would be of use to him hence it’s of utmost importance to have titles and descriptions stuffed with keywords so that it becomes easy for the search engine to categorize your page accordingly.
  • Increase the website’s loading speed:
    This is the latest to join in the long list of Google’s rank determining criteria. More often than not users tend to skip a website that takes eternity to load and thus following similar tones Google has started to consider a webpage’s load time also while ranking it.
  • Use of HTTPS rather than HTTP:
    If you are not aware of the difference, then don’t feel ashamed, you are one among the millions out there who are unaware of this new trend for having secure websites. HTTPS offers a more secure gateway to a website as compared to HTTP and this is becoming an important criterion for Google to rank pages. So now that you know about it, it would be a good choice to opt for it too.
  • Mobile Friendly Responsive Design:
    As more and more people move from desktops/ laptops to mobile devices namely tablets and mobile phones, it’s becoming all the more important to have a responsive website that aligns itself to the media it’s being opened on. Keeping this in mind search engines have also started to use this as a criterion to determine the rank of a page.
  • Creative Content always helps:
    Having quality content not only lets your website stand out from the competition but it also helps in getting natural in bound links from other sites that share your content and it’s no secret that inbound links are a kind of a prerequisite for a good page rank.
  •  Always have Images with alt Text:
    Search Engine crawlers can’t read images or graphics hence it’s important to keywords stuffed in image as alt text so they can be mapped and can be shown under search result when somebody is searching related to alt tag value.

Don’t s  of SEO:

  •  Minimal home page content:
    Another mistake that most website owners is having least amount of content on their homepage, thinking that having visually exciting elements with links to the site’s content would make the web site look good. Sure it does but it also drastically reduces your chances making it to the top of the search results
  • Use of spamming keyword or links to spamming websites:
    Your page rank would not improve unless and until its content provides value to the user who ends up visiting it and having spamming keywords or links to websites that spam the user definitely don’t help.
  • Forget about local optimization:
    Google expects your web site to have citations of the city/state your company is based in. Thus having tons of keywords would not help your site unless its having the least number of local optimization.
  • Over optimization:
    Excess of everything is bad, hold true in the case of optimization, as too little of it would restrain your page from appearing in the top searches and too much of it and your page would end being penalized by Google.
  • Using more of outgoing links:
    Sometimes one needs to give links to other sources as a part of references to an article, but, what is important that these links are ‘nofollow’ and not ‘dofollow’.
  • Use of repetitive description/ image alt text across web pages:
    Using the same description or the same image alt text across all your web pages is termed as Spamming in Google’s vocabulary and that spells disaster for your web site.
  • High keyword density:
    Having a keyword density is important but only till a certain limit of 2-3 %, and anything above 5% will spell doom for page’s rank in no time.
  • Use of low quality / copied content on the website:
    Search engines have never been a fan of low quality or copied content. As is rightly said, it’s better to write 1 quality article rather than 10-12 low quality or copied articles.

So, just go ahead and employ the above SEO Techniques (or don’t apply the DON’TS) and enjoy the feeling of being at the top of every search engine and to read more details Click at Zestard Technologies SEO Services .