As announced, Google will turn 17 this month, and they’ve already thrown a lot of surprises our way. Including announcing a new parent company Alphabet to the logo change, Google knows how to keep the market focused on itself.
Oh wait — you haven’t heard yet? Yes, Google changed their logo.
Indeed, Alphabet has taken its letters very seriously! and our Blog will definitely mention some of the interesting facts for the same 🙂
Those iconic, multi-colored six characters have to look good anywhere, everywhere—”even on the tiniest screen,” writes product management vice president Tamar Yehoshua and user experience director Bobby Nath on the corporate blog.
“G-o-o-g-l-e” can’t get old. And so, to stay current in the multi-screen age, the company has decided to introduce a brand new logo.
Google has created a logo that can read as well on a 2.5-inch Android Wear watch face as it does your 50-inch TV playing Chromecast. The update flattens out the letters into a sans-serif typeface which incidentally is Google’s creation and softens their color palette. For the search giant, it’s a more modern look—one that seems to take its cue from Alphabet’s own unfussy wordmark.
Google Logotype Dots Google G
- Google LogoType: A sans serif logotype that retains our distinct multi-color sequence
- Dots : A dynamic distillation of the logotype for interactive, assistive, and transitional moments.
- Google G : A compact version of the Google logo that works in small contexts.
Until today’s redesign, Google stuck by its formula: two blue letters, two red and one yellow and one green, all in an entirely unobjectionable serif font.
So as a solution, Google introduced a “new logo and identity family” designed to work across multiple devices. Google shift to a flat sans serif in a slightly muted palette continues the vogue for neo-modern design in web services. It is an aesthetic perfectly suited to the current era.
The Google font is called “product sans”. So the new logo had been designed to be better looked at on every screen, because now a huge proportion of web browsing is done from phones, tablets and other mobile devices having small screens or resolutions.
I think these 9 interesting facts about the new Google logo:
The new Google logo is the seventh Google logo and the sixth since its search engine opened to the public in 1998.
This is the first time that Google announced a new logo with a doodle on the Google home pages around the world.
The new Google logo combines “the mathematical purity of geometric forms with the childlike simplicity of schoolbook letter printing.”
The new Google logo retains the rotated ‘e’ from the previous Google logo, as a reminder that Google will “always be a bit unconventional.”
Previously mobile users on low bandwidth were shown a different version of the Google logo. With this new change, the logos displayed on low and high bandwidth connections will be uniform.
The old Google logo image weighed ~14,000 bytes, while a special variant of Google’s full-color logo is only 305 bytes.
Google “pushed the vibrancy of the red, green, and yellow to maintain saturation and pop” in its new logo.
The latest revamp of the Google logo is the biggest since 1998. Previous logo changes haven’t been so strikingly different from its predecessor.
The compact version of the Google logo, used to identify most of its apps, bids farewell to the little blue “g” icon and replaces it with a uppercase “G” coloured in blue, red, yellow and green to match the full logo.
As we can’t expect a day without using Google or Google Products, we need to wait and search on Google for more Google News ;)… Let’s see if this new Logo is a sign of some giant updates from the Search Giant on the way!!