Category Archives: Zestard News

MeteorMeetupAhm- Sessions-Summary

Zestard at First Meteor Ahmedabad Meetup

As announced and shared on social media, recently, Zestard participated in first Meteor Ahmedabad Meetup in Ahmedabad on 31st Dec’16 and we were proud co-sponsor of the event.

This Meteor Meetup was organized by our Project Manager Dipali Vyas and as a representative of Zestard, she also presented her introductory talk on the Meetup, Motive of the Meetup and Meteor introduction and small demo-handson. Click here for her presentation slides for Meteor Ahmedabad Meetup.

Zestard is a Meteor Partner and it was our first initiative to support the booming technology community for Meteor in Ahmedabad. It was encouraging to see many RSVP done over meetup group’s event just within 3 weeks of time. The co-sponsor for the event Google Developers Group Ahmedabad (GDGAhmedabad) has been also supporting for the outreach of the event as well as Venue and other facilities. Dipali has shared her introductory view and meetup preparation thoughts in her first Linked in post at

Entire Agenda for the event was mentioned and updated on meetup itself. Other speakers for the meetup were Siddharth Kothari from and David Bourguignon from Paris via Hangout session. You can go through their presentation summary, slides and other details in the 2nd Linked in post for Meteor Meetup Ahmedabad by Dipali at

To know more about  Meteor, Meteor meetup , handson demo by the speakers, you can got through their presentation slides. Also, have a look at recently shared photographs of the Meteor Ahmedabad Meetup event at Zestard’s Facebook page.

TeamZestard is keen to support such community initiative and would see lots of opportunity for our development team to communicate, share and gain more technology meetup this year.

Meteor Ahmedabad Meetup Event Banner

Zestard is co-sponsoring First Meteor Ahmedabad Meetup

Being a Meteor Partner, we are glad to co-sponsor the First Meteor Ahmedabad Meetup. #MeteorMeetupAhm is on Sunday, 31st Jan ’16 .

#MeteorMeetupAhm is supported by #ZestardTechnologies and #GDGAhmedabad

Check this link for more details and registration.​ Click on  ​ , RSVP and see you there.

We will give more details about the meetup and our participation soon in next blog post.

Click here, for more details on our Meteor Partnership, technology and past events we participated actively in.

Zestard Meteor partnership News

Zestard is now METEOR Partner

Glad to announce Zestard’s recent Association  – “We are now Meteor Partner” !

Zestard Technologies had plunged in to Full Stack Development with Meteor for two of our Esteemed Clients this year(2015). This has helped our customers for Faster, scale-able Application development and just after that we started digging more in to Meteor Technology and got our Development team trained for more Meteor App Development Work. We are happy that we are among those few developers from Gujarat,India , who work and represent for such a Fresh and successful technology.

This Strategic Partnership is providing another opportunity for all Zestard’s Meteor Application Development Team to lead to next level and we hope to help our clients more ad more, as we will now have Meteor Community support, encouragement and Code-base for Meteor APPs Development. Since, Meteor gives a radically simpler way to build real-time mobile and web apps, entirely in JavaScript from one code base, we are sure all our app development efforts, Customer stories and  case-studies will soon be shared on to Meteor’s.

Meteor is a cohesive and a complete open source development platform for building web and mobile apps in pure JavaScript. Meteor is very flexible about how you structure the files in your app. Node.js and MongoDB usage in Meteor has led it to the next level of the communication layer where the real magic that binds the client and server together. Hence, we can use the same methods to access your database from the client or the server.

Being fully powered, yet the simplest, Meteor , as a “gateway drug” in the world of modern JavaScript development. It is an open source real time JavaScript web application framework written on top of Node.js (a mature, solid web server tool, that speaks JavaScript natively, a reason why it fits so nicely into the Meteor framework seamlessly). The open source nature of Meteor allows and encourages the ever growing community of developers to contribute to an already rich ecosystem. Among the many advantages of Meteor are that it allows for rapid prototyping which helps understand the nature of the development easily and also that it produces cross platform (web, Android, iOS) code. The goal of the Meteor initiative is to enable developers to build applications that are not only a delight to use but also the fastest that are out there in the open.

Below are the benefits of using Meteor:

  • Data on the wire – instead of the server sending HTML to the client, Meteor only sends the minimum data necessary to re-render the portion of the page that has changed. This enables building low-latency single-page applications that avoid whole-page refresh.
  • Cross Platform – It produces cross platform code(web, Android, iOS).
  • Easy to learn for beginners – It is one of the easiest one to learn for starters as they don’t have to learn multiple languages and they can begin development even without being an expert in JavaScript and keep learning along the way.
  • Latency compensation – on the client, Meteor pre-fetches data and simulates models to make it look like server method calls return instantly.
  • Full stack reactivity – all layers, from database to template, update themselves automatically when necessary.
  • Simplicity equals productivity – Due to the easy to learn nature of Meteor, it becomes easier for developers to start contributing to the project from the word go and also keep learning on the way.

Click here to know about benefit of using Meteor App Development Services at Zestard

Zestard ‘s Project Manager gave a talk on Meteor at GDGAhmedabad OSS Framework Event on 20th June 2015.

Here are some glimpse of a successful knowledge share activity encouraged by #ZestardTechnologies and supported by #GDGAhmedabad.

#GDGAhmedabad Event Page:

Presentation Slides:

Zestard Technologies MageCloud Partnership

Zestard is now Magecloud Partner

Glad to announce Zestard’s recent Association  – “We are now Magecloud Partner” !

Zestard Technologies, as a global software outsourcing company offering Magento Development, Theme Integration, Customization and Bespoke Extension Development services have joined hands with MageCloud this month. This Strategic Partnership is providing new opportunity for all Zestard’s Magento Extension users for ease in downloading our Free Magento extensions from the MageCloud website.

MageCloud is a 100% free Magento store builder from where store owners can launch their new Magento stores in as much as 10 minutes time. 100+ pre-selected Magento themes and 2,500+ Magento extensions are the main highlights of the features offered by this platform.  For more details about MageCloud Services:

Customers who are registered with MageCloud will take advantage through this partnership, as Magento extensions developed by Zestard Technologies Magento Team can  be downloaded easily from MageCloud soon. It will encourage the customers to draw maximum potential that the platform has to offer.

Zestard Technologies Free Magento Extensions are under open source license which means that the customer who uses the extension can modify the same as per the requirements on hand. We keep updating our Magento extensions to suit the latest Magento Versions/patches to cope up trends and demands of the Ecommerce.  Check out our Developer profile at Magento Connect.  Check out Zestard Technologies Magento products, featured in our extensions marketplace.

We are excited to yield ease of access to some of the Industry/Domain Specific Magento Extensions created by Zestard Technologies over Magecloud Platform very soon this year…

Zestard Technlogies October15 Luncheon Celebration at CityCornner

October Luncheon by TeamZestard

After a series of celebration in last few months, TeamZestard Planned for October’15 Luncheon at City Corner Restaurant, Ahmedabad.

Normally, all the Zestard Teammates try to be together in lunchtime in the office , but our work schedule or meetings doesn’t allow us to make it so properly that our Teammates had proposed Idea of Lunch Outing this time to indulge in to Lunch experience together Last Saturday on 3rd October.

Although we do not plan any outing or celebration with any professional intentions and we tend to go with the flow of celebration just like Friends and less like colleagues. Having lunch with colleagues is very important to build a good relationship with your team. It helps us at work and outside of work in a lot of ways.  It is essential for team building and relationship building for success. Yes, this Luncheon was one of those “Selfless Celebration” we enjoyed together.

As usual, planning and selection of a venue was fun and mission for some of the enthusiastic employees. They even brought a Lunch Menu card in advance to finalize from !  Everybody was happy, as the “LunchBreak” is going to be a break from Homepacked Lunch packs and office environment, In addition to that Fun and Masti were added Bonus to that.

Reminders for “No lunch packs tomorrow” were the funny highlights of the celebration. We shared the vehicles and reached to the place little late than the booked timings. Soon after our arrival there, we started playing 2-3 games at the Big Lunch table, but Soup and Starters Stole all the attention as all were hungry enough to rush to the food.  With an Incomplete “Our favorite-ABCD” Game’s Results , we completed our lunch with lots of laughter, teasing, jokes and photographs. Finally, we took some interesting Group Pictures and Selfies to give rest to our Appetite. Click here to view Zestard Technologies October Luncheon Photos.

No marks for guessing about what happened rest of the day after coming back from the Luncheon…!! well, Along with talks on food, fun and pictures sharing, we tried hard concentrating at work 😉 …  That’s why it’s rightly said. “Work Hard, Party Harder!”

Google Glass New Project AURA

Google Glass as Now New Project “AURA”

Google glass team is still building and improve the project in google. As per the recent news google glass is now the new project name as “Project AURA” and google recently hired the new engineers from amazon.

  • What is Project AURA?

Google is rumored to be reviving Google glass as Project Aura.Google Glass, now Aura, is a big and very fundamental platform for Google like the self-driving car.Aura is much more than a wearable gadget, it’s a technology platform for ubiquitous computing and Augmented Reality (AR).

Google is accelerating its efforts to develop wearable technology and reviving Google Glass as Project Aura. Google has hired 3 employee from Lab126 a hardware division of amazon will work with new group and Aura has a dedicated recruiter tasked with bringing in more talent.

Project Aura will remain within Google for the time being, rather than becoming a standalone company under the new Alphabet holding company.

Aura group will collaborate directly with other Google projects for next-generation interfaces, including the low-cost, entry-level Virtual Reality (VR) viewer Cardboard and Soli, next ‘real world gestures’ interface concepts.

With Project Aura, Google is aiming to revive its computer eyewear and building its next edition of Glass. It is also trying to go beyond Glass and create related wearable technology to broaden the scope of the product and compete more effectively with rivals.

Google glass displaying information streamed from a smartphone in a convenient hands-free way, responds to voice and gesture commands, snaps pictures and videos at the blink of an eye, and can be used as a light Augmented Reality (AR) headset to display street directions, navigation aids and annotations while the user walks.

The next generation of Google Glass is expected to be cheaper, and offer better battery life, improved sound, and a better display. It also bears noting that Google is reportedly considering adding a light to show when the outward-facing camera is recording, and it may also try to pair the technology that underpins Glass with more familiar types of eyewear.

Hopefully, the new Aura team could take the technology in new directions, May Project Aura be more beneficial for the upcoming era !!

GTINs Google Shopping Data Feed by Zestard Technologies

Use GTINs to your Google Shopping Data Feed

Recently google announced on Google+ and googlecommerce post that google will requiring that all Shopping Data Feeds contains GTINs ( Global Trade Item Number ) for product listed in the feeds.

I am damm sure that you all are thinking of GTINs, Let me explain in details.

What is GTINs?

This is the numerical version of the bar code. It is called UPC in the US and EAN in Europe. A unique ID according to international standards. GTIN is an identifier that is created by GS1, an international non-profit organization.

Google has a database with most of the world GTINs. If you include the GTIN for each product in your feed, Google can identify each product and knows all product specs exactly. Also: if you provide the wrong GTIN, Google will know instantly and they will disapprove that product.

Google probably also have a similar database with the combinations of Brand and MPN, but with so many manufacturers in the world, they are not always able to make a perfect identification.


  • GTIN-12 (UPC-A): this is a 12-digit number used primarily in North America

  • GTIN-8 (EAN/UCC-8): this is an 8-digit number used predominately outside of North America

  • GTIN-13 (EAN/UCC-13): this is a 13-digit number used predominately outside of North America

  • GTIN-14 (EAN/UCC-14 or ITF-14): this is a 14-digit number used to identify trade items at various packaging levels

  • Find GTINs Individually : Take a look at 12 or 13 digit number printed ( bar code ) printed on your product’s packaging.]

  • Find GTINs in Bulk : GTINs are used in many warehouse management systems to identify and manage inventory and can often be exported from this in bulk.

  • Use correct brand : Merchants may mistakenly give us the incorrect brand for a product by using ‘brand’ to indicate that a product is compatible with, or an accessory or replacement part for a product from that brand.

Google’s Identifiers: Brand, MPN, GTINs

Google analyze and understand that which product that you are selling. If they are able to identify each product, They can

  1. Match it with search queries.

  2. Compare it with same products on google shipping.

First, Google wants to know unique identifiers like GTINs and MPN actually exist for your products. most of the products that are manufactured, they do have indeed. so you must have set identifier as “ True “


  1. Brand : The brand name of each product

  2. MPN :  A unique identifier issued by manufacturer.

  3. GTINs : Numerical version of bar code.

What if you don’t have GTIN?

There is no workaround and adding the right GTIN for each product is the only option. But if you are able to provide Brand and MPN, you can do without the GTIN field altogether.

  • Follow these steps to get your product approved on Google Shipping

  1. In the Products tab, click on the title of the item to view the page for that individual item.

  2. Click the link for “Why is this item disapproved?”

  3. Review the policies related to your item disapproval, and then check the box that acknowledges that you reviewed the information.

  4. Select “Request manual review.”

It will help google to review your product and find the unique GTINs on your product if google find that there is no GTIN available your offer will reinstated.

Hope you all are clear with GTIN and Google Identifiers or contact us for your Google Shopping Data Feed help and other SEO Services.


Apple launched new gadgets by Zestard technologies

Apple launched New Gadgets

Apple has announced a flurry of new products at an event traditionally used to promote the company’s latest IPhone.

Yes, Apple held a special event at the Bill Graham Civic Auditorium in San Francisco on Wednesday where the company introduced brand new  iPhone 6s and 6s Plus boasting 3D touch and a 12Mp camera came a brand new Apple TV, the much-rumoured iPad Pro and new Apple Watch models.

So what was announced at event ? Let’s have a look..

  1. Apple started off with launching the Apple watch and Watch OS 2. Apple watch sport getting two new colours gold and rose gold, along with new sport straps and a new hand-stitched luxury leather strap from hermes. watch OS 2 is coming 16th september.

  1. Next was the brand new Ipad – The Ipad Pro

    This time Ipad pro comes with many features which are mentioned below,

  • 12.9- inch  Retina display is the beauty of largest Apple device has ever made.

  • 3rd-Generation 64 bit A9X chip with 1.8x the performance of the A8X, which Apple claims can produce “desktop-class performance”.

  • Four Speaker Audio

  • 10-hour battery

  • 8MP iSight Camera

  • 802.11ac with MIMO

  • Up to 150Mbps LTE

  • Touch Id and two killer accessories- The Apple Pencil & Apple Smart Keyboard.

3) After showcasing the IPad Pro now it’s turn to introduce the next generation Apple TV complete with a redesigned OS ( TV-OS ) and touch remote.

Next Generation Apple TV contains the new app store with games that can be played by the remote. as well as you can  integrate siri and  your IPhone or Ipad and use it any time.Watching Netflix and want to find out the weather? Just ask Siri and it’ll be displayed on the lower third of your screen, out of the way of the action. You can also ask “What did he say?” when watching a movie and Siri will rewind the clip 15 seconds and temporarily enable subtitles.

4) The last but not least, Came the IPhone 6 and IPhone 6-plus – it will available in  rose gold with new kind of  named “3D Touch” and Boasts 12 MP rear- facing camera with 4K video capabilities.

The introduction of 3D Touch gives users a totally new way to interact with their smartphone. It also includes Live Photos, photos that when force touched will play a short video clip and sound from when the photo was taken.

To know more about IPhone 6S and IPhone 6-Plus please visit the official website of Apple with specification

Google changed logo details by Zestard Technologies

Google changed the logo

As announced, Google will turn 17 this month, and they’ve already thrown a lot of surprises our way. Including announcing a new parent company Alphabet to the logo change, Google knows how to keep the market focused on itself.

Oh wait — you haven’t heard yet? Yes, Google changed their logo.

Indeed, Alphabet has taken its letters very seriously! and our Blog will definitely mention some of the interesting facts for the same 🙂

Those iconic, multi-colored six characters have to look good anywhere, everywhere—”even on the tiniest screen,” writes product management vice president Tamar Yehoshua and user experience director Bobby Nath on the corporate blog.

“G-o-o-g-l-e” can’t get old. And so, to stay current in the multi-screen age, the company has decided to introduce a brand new logo.

Google has created a logo that can read as well on a 2.5-inch Android Wear watch face as it does your 50-inch TV playing Chromecast. The update flattens out the letters into a sans-serif typeface which incidentally is Google’s creation and softens their color palette. For the search giant, it’s a more modern look—one that seems to take its cue from Alphabet’s own unfussy wordmark.

  • The Elements

   1412151184597388719.jpg        g-dots-360.gif             tgfgj-1024x1024.png

  Google Logotype                                Dots                                    Google G

  •  Google LogoType: A sans serif logotype  that retains our distinct multi-color sequence
  •  Dots : A dynamic distillation of the logotype for interactive, assistive, and transitional moments.
  • Google G : A compact version of the Google logo that works in small contexts.
  • Why The Change :

              tgfgj-1024x1024.png                                              google-new-logo-comparison.jpg-w=624

Until today’s redesign, Google stuck by its formula: two blue letters, two red and one yellow and one green, all in an entirely unobjectionable serif font.

So as a solution, Google introduced a “new logo and identity family” designed to work across multiple devices. Google shift to a flat sans serif in a slightly muted palette continues the vogue for neo-modern design in web services. It is an aesthetic perfectly suited to the current era.

  • Invents new typeface

The Google font is called “product sans”. So the new logo had been designed to be better looked at on every screen, because now a huge proportion of web browsing is done from phones, tablets and other mobile devices having small screens or resolutions.

  • Some Interesting facts about Google’s New Logo

I think these 9 interesting facts about the new Google logo:

  1. The new Google logo is the seventh Google logo and the sixth since its search engine opened to the public in 1998.

  1. This is the first time that Google announced a new logo with a doodle on the Google home pages around the world.

  1. The new Google logo combines “the mathematical purity of geometric forms with the childlike simplicity of schoolbook letter printing.”

  1. The new Google logo retains the rotated ‘e’ from the previous Google logo, as a reminder that Google will “always be a bit unconventional.”

  1. Previously mobile users on low bandwidth were shown a different version of the Google logo. With this new change, the logos displayed on low and high bandwidth connections will be uniform.

  1. The old Google logo image weighed ~14,000 bytes, while a special variant of Google’s full-color logo is only 305 bytes.

  1. Google “pushed the vibrancy of the red, green, and yellow to maintain saturation and pop” in its new logo.

  1. The latest revamp of the Google logo is the biggest since 1998. Previous logo changes haven’t been so strikingly different from its predecessor.

  1. The compact version of the Google logo, used to identify most of its apps, bids farewell to the little blue “g” icon and replaces it with a uppercase “G” coloured in blue, red, yellow and green to match the full logo.

As we can’t expect a day without using Google or Google Products, we need to wait and search on Google for more Google News  ;)…  Let’s see if this new Logo is a sign of some giant updates from the Search Giant on the way!!

Zestard Potluck Party 21stAugust2015

mmmmm… Potluck Party at Zestard

After a great success and fun filled months of June & July, we are celebrating August month as a month of Freedom and Month of Holidays. What can be a better than an Idea of “Potluck – Bring and Share at Zestard”? ; Series of holidays in the month, Lots of new Teammates Welcome Occasion and a sacred month of Shravan are some simple excuses to let us celebrate  “Potluck – Bring and Share at Zestard” on Friday, 21st August’15 .

We indeed worked out on Planning of Potluck like a Systematic Project. Where everybody filled in a Spreadsheet of “What to Bring” …It was fun discussing what should be brought and made by oneself for the whole week- it was more like a Fun-food week for us. Infact, at Zestard we believe, holding regularly scheduled Team-potluck meals is one strategy that you can use to enhance the sense of camaraderie and cooperation in your organization.  Click here to know more about our Potluck Party Menu, Interesting delicacies brought by Teammates and Party Photographs.

Although, it wasn’t a “Criteria/Goal Centric Event” at all for Zestard’s Management Team. But, while writing this article, I could easily notice some of the benefits of this event as a management person. Infact, we felt a new air on this Friday, as this Potluck helped us in following ways for Zestard’s Work Culture Development:

  • Social interaction : New members of Zestard Family got chance to actually jell up and interact with each other in a casual, relaxed setting where the focus isn’t on getting through a meeting agenda or completing a project. This means they’ll be able to get to know each other a little better while sharing a good meal, we are sure this will result in  something that can contribute to enhanced working relationships and teamwork ultimately.

  • Shared experiences : Shared experiences can go a long way toward building a strong organizational identity, becoming part of the overall culture and the stories people tell when discussing and reflecting on their experiences as employees.

    This can lead to enhanced cohesiveness.We still remember our HOUSIE  jokes and hard attempts of one of the teammates to win the game at the Zestard-Family-Picnic. I’m sure we will discuss experiences of Potluck party at our homes and together at office again and again…

  • Individual contributions : Some proposed to bring Biscuits and Maggie or even Bread and Butter at the initial plan-time. But, The Best part is , whether you are a good cook or not, everyone could participate, at whatever level each person is comfortable with. TeamMates who are passionate about cooking can share their recipes and receive praise for their great-tasting signature dishes. Those who aren’t cooking enthusiasts can still participate with beverages, purchased food items or quickly made convenience foods.

And above all, These kind of  staff get-to-gathers don’t cost money or time because the food is homemade and everyone takes a break for our regular lunch anyway 😉

We learnt that diversity of Food, Language, Religion, Taste and choices are so… so..easy to deal with at Zestard, you just need to have willingness to put all of them in one plate, try once and I’m sure you will remember each individual serving and finger licking experience for the lifetime…

I’m sure next time we plan Potluck… all our Zestard teammates will say… mmmmm…. Potluck Party?… Sure…