Shopify Gold vs Magento Enterprise: The Ultimate Comparison

Anuj Dalal

Anuj Dalal

January 31, 2018

First and foremost, every eCommerce platform allows for a strong shopping experience with virtual storefronts that attract, entice and enable consumers to buy products or services as they desire.

Online merchants host their websites and even manage their offerings, prices, promotions etc. But when higher volumes are considered, the e-commerce strategy does depend on the solidity of the platform.

shopify gold vs magento 2

Every eCommerce platform aspires to deliver a strong shopping experience with the help of virtual stores that enable consumers to buy products as they desire.

Online merchants host their websites and even manage their offerings, prices, promotions etc. But when higher volumes are considered, the e-commerce strategy does depend on the solidity of the platform.

Shopify Gold and Magento Enterprise are two of the best eCommerce platforms in the present scenario. And to help to choose the best, a representative from a veteran e-commerce solutions provider can help you out!

With 8+ years of eCommerce business, Zestard Technologies Pvt. Ltd includes a team of certified Shopify Specialists and Magento Developers, who have also garnered repute in the field.  The company has deployed 200+ successful online stores that boast of an impressive ROI. Although we are platform agnostic, we partner with clients to choose an ideal one based on their requirements.

Shopify Gold

Shopify recently released Shopify Gold for Indian merchants in July 2017 and has a simple navigation. It provides fully supported service, although it holds a bit less market share than Magento the growth has been stupendous and faster compared to any e-commerce platform.

Magento Enterprise

Magento Enterprise offers integrated cloud hosting and impeccable infrastructure, featuring pre-integrated tools, good management to handle traffic spikes and boost operational efficiency.

Shopify Gold vs Magento Enterprise

There are some differences and similarities with specific advantages and disadvantages to both platforms. Our research and comparison criteria are done objectively to choose the ideal one for your business.

1. Scalability & Reliability

Shopify Gold features 200 TB Storage, along with Unlimited Bandwidth, 8000+ Orders/ Min. processing time, and 99.99% Server Uptime.

shopify features

Shopify Gold offers a fully hosted SaaS solution perfect to handle high-volume merchants for business. The infrastructure rests on 500,000 Shopify merchants, ensuring all sorts of flash sales, Black Friday audience etc. is handled efficiently.

Magento on the hand relies on Content Delivery Network (CDN) and DDoS protection. It also offers generous bandwidth allowances and even offers New Relic APM Pro for thorough Performance Monitoring and Enterprise for the purpose of Performance Testing without any restrictions.

Magento 2.0 is scalable but priced accordingly for on-premise deployments that require solution architects to accommodate highest peaks in traffic, even though for a single day every year. But every change to the system impacts the scalability of the architecture.

2. 24*7 Support

Shopify Gold gives access to launch manager along with a dedicated account manager who can guide you with immediate assistance.

Magento also provides 24×7 monitoring of your system and renders email support for application and cloud infrastructure. The support is inclusive in the USD $3399/ month plan only.

3. Cost Effective

Shopify Gold has priced at 0.4% of monthly sales or a fixed price amount of Rs. 65000/ month, whichever is the higher amount, to a maximum levied a charge of Rs.130,000/ month covering all licensing & support costs involved.

Magento Commerce Starter licenses start from $1999/ month or about Rs. 130000 while Magento Commerce Pro is priced at nearly Rs. 2,20,935 per month. Shopify hence is priced at nearly half the price of Magento making it a very cost-effective platform.

4. Easy to Start Platform

Shopify Gold allows users to deploy their store within weeks and without much technical knowledge. Shopify’s templating language is quite intuitive and hence does not require development experience. It also allows for private app development and even quick and easy cart scripting for complex customizations.

Magento, on the other hand, is accessible and can be deployed by technical users only since the system can be deployed by someone who knows programming. Implementation times for Magento 2 usually takes up 4 to 8 months and also require technical resources including, developers, deployment specialists, QA and testing professionals, etc.

5. Better Reporting

Shopify Gold has a strong reporting dashboard for adding different elements including revenue, orders etc.

Magento uses third-party tools for reporting purposes. Shopify Gold is the stronger option of the two as they have dedicated app for merchants for the purpose of reporting and order processing along with a robust SDK for mobile applications.

But in terms of reporting, both platforms have third-party apps that attend to the need of custom reports. As mentioned earlier, Magento 2 needs comprehensive technical knowledge too.

6. Marketing Friendliness

Most marketers do not have a technical background so if the platform needs to be leveraged for creating product descriptions, and even to edit website copy, one needs a platform that is easy to use for the average marketer.

Shopify Gold definitely offers a marketer-friendly option, better than Magento EE, giving access to key functions from the admin panel, and create conversion pixels for tracking of relevant social media campaigns, discount code generator, and other extensions.

Magento EE has no default functionalities and features need to be created, causing the marketer to rely on developers to get their work sorted. Shopify Gold though as per research is still the easiest platform for the marketing team.

7. Performance

Shopify-hosted websites have faster loading speed than Magento. According to, Shopify boasts a 1.98 seconds loading time while Magento sites take an average of 5.05 secs to load.

In terms of Google page loading times, Shopify achieves a rating of 63 while Magento achieves 51. In terms of mobile friendliness, Shopify scores again with 94 points to Magento’s score of 81. Needless to say, Shopify outscores Magento on performance.

8. POS Integration

Shopify Gold has powerful POS integration capabilities and is seamless enough to sell on multiple platforms including social channels and sites, mobile avenues, and other marketplaces. Magento, on the other hand, has decent capabilities for POS integration but Shopify outscores the platform by a large margin.

Additionally, Shopify boasts of PCI Level 1 Compliance security along with better SEO capabilities than Magento making it one of the most useful e-commerce platforms. One can preferably opt for Shopify because it is one ideal e-commerce platform that is cost-effective, has scores of apps that can be deployed by non-techies and even features easy customizations that can be used for specific businesses.

Anuj Dalal

About Anuj Dalal

A visionary founder and CEO, Anuj Dalal is an IT engineer, systems architect and technology executive with over 12+ years of expertise leading technology teams and building enterprise e-commerce systems. His leadership and approach to e-commerce technology has delivered successful e-commerce solutions - generating billions of dollars in revenue. You can find Anuj on Linkedin and Twitter.


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