There are always two routes to reach your goal ( be it life’s goal or your Website’s Marketing Goal ), one , being longer, the difficult route but definitely the righteous one, while the other being the shorter, the easier route but also the unethical one. The unethical one would take you to the goal, but the consequent success is short lived whereas the righteous path, even though takes time and is tough, but those who tread it enjoy the fruits of long lived success.
The above may seem to you like a phrase from a spiritual book, but the same analogy is followed when talking about the two types of SEO techniques, namely, Black Hat SEO and the White Hat SEO techniques. The Black Hat SEO techniques offer the shorter, the easier path to a short lived success whereas the White Hat SEO techniques although take time but do pay off in the long run and offer long standing success.
Let us delve a little deeper into the life of Black Hat SEO, the evil twin of the two ,and understand why it seems lucrative to a few while others try and maintain a safe distance from it while dealing with Search Engine Optimization.
Black hat SEO by definition “is a practice that increases a page’s rank in search engines through means that violate the search engines’ terms of service”. It basically refers to the use of aggressive SEO strategies, techniques & tactics that focus only on search engine results and not the human audience and in the process don’t pay heed to the search engine guidelines. It is also referred to as unethical SEO or spamdexing. The term can be used to describe unethical techniques used by hackers & virus creators. Such techniques can be used by individuals who are looking for short term benefits such as increase in website traffic for a brief period rather than a long term return plan as the use of Black Hat SEO techniques may ultimately lead to your website getting banned, but since the users are interested in only short lived success, such risks are irrelevant to them.
But, how does one realise, that they are treading into restricted territory. The easier way is to ask oneself if their SEO techniques would add value to the user or just increase your page’s rank. If the latter one is your reply, then your technique is more likely to fall under the category of Black Hat SEO techniques. Also there is a list of tactics & techniques, employed by Black Hat SEO practitioners, has been released and openly denounced by Google’s Webmaster Guidelines. A few of them are as follows
- Content Automation
- Doorway pages
- Hidden Text or links
- Sneaky redirects
At the end of the day Black Hat SEO is like a sharp knife. It allows you to cut a loaf of delicious bread but it also gives you the power to kill someone. The decision is yours.