The Ultimate List of eCommerce Statistics for 2020

Anuj Dalal

Anuj Dalal

November 18, 2020
eCommerce Statistics

Email Marketing Statistics

Among all the several marketing and outreach techniques, email marketing continues to reign supreme in affordability and efficacy.

From building long-term relationships with your client to notifying them about flash sales and deals, email marketing can make it happen.

The email marketing statistics presented below lend insight into its many abilities:

  • A staggering 42% of Americans sign up for marketing emails to receive updates on special discounts and offers.
  • An abandoned cart email caused 23% of shoppers to return and complete the order. (Omnisend)
  • While marketing emails have an average open rate of 21.33%, triggered emails, such as abandoned shopping cart email or birthday emails, receive a higher response. (Mailchimp)
  • Abandoned cart emails have an open rate of 40.14%, along with a CTR of 28.64%.
  • Amongst the various eCommerce industries, the fashion sector witnesses the highest response, with an average open rate of 43.15% with a CTR of 31.34%. (Salescycle)
  • 61% of online buyers would prefer to be contacted via emails. (Statista)
  • Email marketing drives 20% of the traffic visiting any eCommerce site. (Wolfgang Digital)
  • Sending three cart abandon emails increased orders by 69% in comparison to a single cart abandon email. (Omnisend)
  • Almost 50% of SMBs utilize marketing automation software to execute drip email marketing campaigns. (Statista)
  • Proactive measures like sending abandoned cart emails can help eCommerce businesses recover 11% in sales that they would have otherwise lost. (Shopify)
  • On average, nearly 45% of cart abandonment emails are opened by shoppers. (Moosend)
  • Emailing shoppers who have added items to their cart and intend to make a purchase (Email My Cart) results in 54.9% greater revenue per email, making it 168% more effective than any other campaign type. (Barilliance)

Social Commerce Statistics

Social media is gradually opening up more avenues for eCommerce stores to connect with their potential customers. In addition to boosting brand awareness and expanding outreach, social media platforms are also acting as conduits to diversify sales channels.

These statistics highlight the role of social media in facilitating the growth of eCommerce:

  • About 87% of eCommerce shoppers admit that social media plays a crucial role in their purchase decisions. (Absolunet)
  • 1 out of every 4 vendors is selling through the Facebook storefront. (Absolunet)
  • 40% of eCommerce store owners deploy social media channels to generate or increase sales. (Absolunet)
  • 30% of shoppers are willing to make purchases directly over social media platforms, such as Facebook, Instagram, Pinterest, Twitter, or Snapchat. (Absolunet)
  • The global social commerce industry is estimated to expand by 34% by 2021. (Absolunet)
  • By 2023, digital and eSales are expected to cross the valuation of USD 735 billion. (Smashing Social Commerce Stats)
  • Social media-driven referral traffic has increased by over 100% in the last two years alone! (Smashing Social Commerce Stats)
  • A whopping 70% of prospective buyers look up the products on Facebook and Instagram before making a purchase. (Smashing Social Commerce Stats)
  • More than 50% of Millennials claim that they would buy directly over social media. (Smashing Social Commerce Stats)

Content Marketing Statistics

Content marketing revolves around creating and sharing useful, valuable, and relevant content in written, visual, and downloadable formats. It allows businesses to empower their customers while molding brand perception and spreading awareness.

Through content marketing, businesses can understand customer pain points and posit their services as suitable solutions.

Following are some trends worth considering while formulating a content marketing strategy:

  • Only 2.72% of eCommerce site visitors convert into paying customers. (Quoracreative)
  • On an eCommerce website, referrals carry maximum weight in realizing conversions. (Quoracreative)
  • The B2B eCommerce segment is rapidly growing at a pace where it will overtake B2C sales by the end of 2020. (Quoracreative)
  • 9 out of 10 prospects research a product online by reading customer experiences and reviews while making a purchase-related decision. (Quoracreative)
  • Over 50% of buyers admit that online reviews influence their purchase decisions. (Quoracreative)
  • 3 out of 4 B2C marketers tap into email marketing as their primary channel for content distribution. (Quoracreative)
  • 54% of online buyers would not trust any form of branded content. (Maryville University)
  • Personalization and custom content creation has resulted in nearly 72% of buyers forming long-term associations with a brand. (Demand Metric)
  • Nearly 60% of online users actively seek out and explore a product upon reading content about it. (Demand Metric)
  • Customers spend 345x longer interacting with custom content than engaging with advertisements. (Markerly)

Search Engine Optimization (SEO) Statistics

SEO allows businesses to understand customer requirements through their search patterns. It also offers insights into how buyers seek information regarding a brand.

With the right amount of SEO considerations, businesses can get themselves in the spotlight and gain visibility over their competitors.

Take note of these statistics that highlight the importance of SEO and how it can benefit the eCommerce sector:

  • Search engines account for nearly 37.5% of eCommerce traffic worldwide. (SEMRush)
  • A massive 80% of internet users pay no attention to paid ads displayed in search results. (SERPwatch)
  • For every 3 purchases made, at least 1 starts with a smartphone search that even precedes a store visit. (SEOtribunal)
  • Organic traffic accounts for approximately 23.6% of eCommerce purchases. (Business Insider)
  • Leads generated by search engines register a close rate of 14.6%. (Digital Gyd)
  • Traditional outbound leads, such as cold pitches and direct mails, have a close rate of 1.7%. (Digital Gyd)
  • 44% of buyers start their online purchase journey after looking up a product over Google. (nChannel)
  • In 2018, about 40% of eCommerce purchases were driven by smartphones. (Codeinwp)

Video Marketing Statistics

Video marketing has emerged as a highly effective end-to-end strategy that could help at every stage – from lead generation to post-sales service. Furthermore, smartphones can now capture high-quality video content, negating the need for expensive equipment and massive budgets for video production.

As a result, regardless of their domains, eCommerce industries can tap into the advantages offered by video marketing.

The following figures indicate how businesses are leveraging video marketing to meet different goals:

  • 33% of users agree that videos are the first channel of introduction to any product. (wyzowl)
  • 69% of people admit that product demonstration videos play a crucial role in aiding purchase decisions. (wyzowl)
  • Nealy 80% of survey participants stated that product videos instill more confidence and tip the scales in favor of purchasing the product. (wyzowl)
  • According to Google, over 55% of buyers refer to online videos, even while purchasing from physical stores.
  • 87% of marketers believe that video marketing has helped attract more traffic, while 80% believe it has increased their overall sales. (OptInMonster)
  • 93% of businesses claim to acquire a new customer through video marketing strategies deployed over social media. (Smallbiztrends)
  • 58% of buyers perceive companies with product videos to be more worthy of their trust and money. (Hubspot)
  • 71% of users believe that videos are more effective in explaining the working of any product. (Hubspot)

Conversion Rate Optimization (CRO) Statistics

Some marketers may easily scale the obstacle of attracting traffic to the eCommerce site but face issues while converting this audience. While the concept of CRO is relatively new, it has started to gain traction as it addresses the primary business pain point – conversion.

A higher conversion rate translates to greater revenue, which is essentially what any business wants!

If you are in the process of formulating a CRO strategy, the following statistics can help you in this quest:

  • Slow-loading eCommerce sites beware; 53% of buyers lose interest or abandon your store if it takes longer than 2 seconds to load.
  • For every second of load-time delay, conversion rates decrease by 7%.
  • eCommerce sites delivering conversion rates between 2 and 3% are deemed as “healthy.”
  • At least 82% of American internet users have used their mobile devices to make a purchase. (Buildfire)
  • Long or complicated checkout processes have resulted in nearly 21% of buyers abandoning their shopping carts. (Baymard)
  • A buyer reads an average of ten customer reviews before finalizing whether they plan on making the purchase or otherwise. (OptInMonster)
  • 90% of Americans attribute free shipping as the greatest incentive for shopping online more. (Invespcro)
  • 75% of buyers would be more eager to buy from a brand that offers same-day delivery. (Dropoff)
  • On average, the return rate in the case of eCommerce retail is 20%, while it is 8 to 10% in the traditional modes. (Shopify)
  • 34% of buyers will give up on a purchase if the eCommerce store does not offer a guest checkout option. (OptInMonster)
  • Incorporating live chat into your eCommerce store increases conversion rates by 20%, increasing the ROI by 305%. (Business2Community)
  • Amongst all eCommerce categories, the F&B industry enjoys the highest average conversion rate of 4.95%, while sporting goods register the lowest average conversion rate at 2.35%.

eCommerce Platforms Statistics

1. Shopify

Shopify has been simplifying the process of setting up an eCommerce store from scratch since 2004. It offers reliable and highly available hosting services, built-in CDN, unlimited bandwidth, and regular backup bundled with all subscription plans.

Getting started with Shopify is as easy as setting up your account, selecting a theme, and adding products.

Here are some eye-opening statistics about Shopify:

  • Shopify generated USD 1.5 billion in sales during the annual Black Friday shopping event. (Shopify & You)
  • Approximately 87% of Shopify vendors access their eCommerce store through the Shopify App Store. (Shopify & You)
  • Shopify Plus merchants enjoy a YoY growth of 126%. (Shopify & You)
  • Stores reported a 45% increase in their first-time buyers’ user base during the lockdown period. (Shopify & You)
  • 16 million users are operating their Shopify store using the Shop App (previously, the Arrive App). (Shopify & You)
  • Shop Pay has emerged as the fastest and most effective checkout experience with a high conversion rate. (Shopify & You)
  • Shopify’s total revenue in Q1 of 2020 was USD 470 million, which was a 47% hike from Q1 2019. (Shopify & You)
  • As of 31st March 2020, the Monthly Recurring Revenue (MRR) was at USD 55.4 million, an increase of 25% compared to the USD 44.2 million on 31st March 2019. (Shopify & You)
  • In comparison to Shopify Plus occupying 26% of MRR on 31st March 2019, its value has increased to 28% of MRR or USD 15.3 million on 31st March 2020. (Shopify & You)
  • Shopify, in May 2020, announced that 26,400 Shopify partners referred the eCommerce platform to merchants in the past 12 months. (Shopify & You)
  • In the same announcement, Shopify also informed that the App Store hosts 4,200 apps. (Shopify & You)
  • Shopify services find active digital distribution through 80 global servers across various continents, and the physical infrastructural network expanded with the inauguration of 5 new warehouses. (Shopify & You)
  • Shopify has seen 1.1 billion order detail page views in the past year. (Shopify & You)

2. Magento

Magento offers a dedicated, powerful, open-source eCommerce software that can build custom stores. As you milk into its personalization capabilities, do bear in mind that you would need a hosting service provider who can meet the heavy demands of your custom Magento eCommerce site.

Users may also have to possess and display some technical competence to operate and manage the eCommerce store over Magento.

Following are some Magento facts and figures worth noting:

  • Magento drives 1.2% of the internet and occupies 1.9% of the CMS market share. (W3Techs)
  • 11% of Magento eCommerce websites originate in the US. (BuiltWith)
  • Over 250,000 global merchants use Magento as their preferred eCommerce platform. (Magneto IT Solutions, Magento.com)
  • Magento powers 16% of the top 10k global eCommerce stores. (Magestore)
  • Magento has topped the Internet Retailer 1000 list for four consecutive years. (Magento.com)
  • The eCommerce giant oversees nearly $155 billion in transactions per year. (Magento.com)
  • Approximately 7,500 merchants have migrated from VirtueMart, osCommerce, and OpenCart to Magento in the last year. (BuiltWith)
  • While top brands use Magento for their eCommerce stores, vendors selling over Magento grow at a 3x rate above the average. (Magento.com)
  • The Magento marketplace houses more than 4,000 extensions. (Magento Marketplace)
  • Users can choose from thousands of Magento themes and templates. (Theme Forest)

3. WooCommerce

Currently, WooCommerce is one of the most popular eCommerce platforms. It is, in fact, a plugin that converts a WordPress website into a fully-functional eCommerce counterpart.

WordPress users can seamlessly adapt to the WooCommerce environment as the admin dashboard remains the same.

Here is a look at the what, how, when, and why of the rising popularity of WooCommerce:

  • WooCommerce powers nearly 5.7% of the internet, with 3,317,205 websites that are currently live. (Builtwith and W3Techs)
  • It has registered 82,090,926 downloads – a number that is progressively growing. (WooCommerce)
  • It is driving nearly 29.13% of online stores and occupies 22% of the top 1 million eCommerce websites. (Datanyze and Builtwith)
  • Nearly 93.7% of WordPress websites tap into their eCommerce capabilities through the WooCommerce plugin. (Barn2)
  • With a usage and distribution rate of 58%, WooCommerce finds itself as the most popular plugin or module across the entire internet. (Builtwith)
  • Theme Forest hosts nearly 1,267 themes of WooCommerce alone! (Barn2)
  • To accommodate automatic and recurring payments, WooCommerce grants seamless integration with 30+ payment gateways. (WooCommerce)
  • It is the second-fastest CMS in terms of growth (W3Techs).

Conclusion

It may seem daunting, but keeping up with the latest eCommerce trends will reward you in proportion to the effort. It lets you stay up to speed and adapt to any disruptions that may rock the eCommerce world.

Use the statistics cited above to stay relevant and ensure that your store is always a step ahead of the rest!


Anuj Dalal

About Anuj Dalal

A visionary founder and CEO, Anuj Dalal is an IT engineer, systems architect and technology executive with over 12+ years of expertise leading technology teams and building enterprise e-commerce systems. His leadership and approach to e-commerce technology has delivered successful e-commerce solutions - generating billions of dollars in revenue. You can find Anuj on Linkedin and Twitter.

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