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Zestard is an Exhibitor (Gold) Sponsor of WordCamp India 2021

WordPress is one of the most popular CMS (content management systems) in the world. The open-source platform hosts a thriving community of users, developers, designers, and marketers. WordCamp is one such community-driven and community-organized event surrounding WordPress and its applications. The first WordCamp was conducted in San Francisco in 2006. By 2010, it had grown…

Zestard is a Gold Sponsor of Meet Magento India 2021

Meet Magento is one of the largest eCommerce event-series hosted across 40 countries. The conference offers a unique opportunity for Magento developers, vendors, merchants, and other professionals to interact on a global platform. 2021 marks the 4th annual hosting of the Meet Magento event in India and shall kick off on the 4th of February.…

How to Write an E-Commerce Business Plan

If you own an e-commerce website, you need a business plan. A detailed plan tells you if your business idea is realistic and gives you a clear path to achieve your business goals. In this blog post, you will learn step by step how to write a solid e-commerce business plan. Why Should You Create…

HARO Study: Results from Analyzing 1500 Queries

We analyzed 1500 HARO queries to generate insights for digital marketers. We did the analysis to learn: What percentage of queries get published. Number of publications linking back to the source & nature of these links. DR & Organic Traffic of these websites. Popular & Unpopular HARO niches. Our study aims to help marketers decide…

How to Start a Shopify Store in 11 Steps

Shopify is a platform that allows you to create an eCommerce store to sell digital and physical products or services. It offers a ton of advantages compared to other e-commerce platforms, some of which include: Simple, plug-and-play setup No prior technical or coding knowledge required Fast, secure, and reliable Robust customer support Mobile-compatibility Ample room…

The Ultimate List of eCommerce Statistics for 2020

The eCommerce ecosystem is growing at an accelerated rate. Only those that can keep up with the ever-changing trends and needs will prosper. And the only way to capitalize on various ripe opportunities is through analyzing the changing customer behavior through various data and statistics. Whether you own an eCommerce store or plan on starting…

9 Web Design Mistakes That Result in Low Conversion Rates

  50 milliseconds: That’s all it takes for visitors to form an opinion about your website if this study is to be believed. In other words, a poor and ill-conceived website design can cost you potential customers and lead to lower conversion rates.   So, in this blog, we will look at the top web…

What Is HARO and How It Works: A Complete Guide

What is HARO? HARO is an acronym of ‘Help a Reporter Out’. It’s a FREE service primarily used by journalists, who need Expert Quotes (or tips) from Subject Matter Experts (often referred to as a ‘Sources’) to add more value to their article. Journalists also use HARO to feature ‘New Products’ or ‘New Startups’ in…

9 Steps to Make Your eCommerce Store User-Friendly

Whenever a user lands on your page, the very first thing that impresses them is the look and feel of the website. It is important to ensure that your website gives a visually appealing look to the visitors to create the first impression. The complete look and feel revolve around user-focused design elements, which compels…

Shopify Plus vs Magento Commerce Comparison

Magento Commerce and Shopify Plus are the two most popular platforms for establishing an enterprise-grade e-commerce business. But since both offer highly diversified feature-sets, you may be unclear exactly which platform to choose for your business. To help you choose the right platform, we attempt to form a detailed comparison of Shopify Plus vs. Magento…