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How To Outsource SEO Services: A Comprehensive Guide

SEO can be a quite challenging to handle internally.  As a result, it's common for businesses to turn to external SEO service providers.  SEO Services providers have a wide range of specialties, allowing companies to benefit from their skills and knowledge, thereby improving their online presence.  The array of tasks they handle includes Technical SEO,…

8 Reasons Why Your Business Needs SEO

Before we reason why your business needs SEO, let's look at the fact that 75% of internet users never go past the first page of search results. This means if a business is not on the first page, it is losing out on online visibility.  In a nutshell, your business's online visibility depends on getting…

Digital PR Study: 6 Things We Learned from Analyzing 400 Digital PR Articles

We analyzed 400 digital PR articles to answer the following questions: What should you expect from a digital PR article in terms of backlinks, organic traffic, and social media coverage?  Do successful PR articles have any common characteristics? So, without further ado, let’s look at the results. A Summary of Our Key Findings 32% of…

Manual Link Building: Meaning, Strategies, and Tips

In the realm of search engine optimization (SEO), link building plays a vital role in boosting website visibility and organic rankings. While there are various techniques to acquire backlinks, manual link building remains a popular and effective method.  In this article, we will explore the meaning of manual link building, delve into strategies for successful…

12 Shopify Tips for New Store Owners

In the ever-evolving world of e-commerce, Shopify has carved out a unique niche for itself.   The platform continues to empower countless new store owners, offering them the tools to create and manage their online shops with ease.  However, navigating this vast landscape can be a daunting task, especially for those who are just dipping their…

How Link Building Helped a UK Based Gifting Client Achieve Top Rankings in 4 Months

Thanksgiving, Christmas, Black Friday, Cyber Monday, or any holiday season can do wonders for your online sales. According to the data, sales during Christmas in the UK reached 84.17 billion British pounds in 2021. But, what about the increasing competition during those times? How can you avoid that? Well, you surely can't avoid competition, but…

Increasing Organic Traffic by 10X in 24 Months: A Success Story

Developing and launching a new medical device is no easy process, and promoting it online is equally challenging. A solid pre-launch  strategy requires marketing efforts from all mediums such as social media platforms, PR, SEO, and more.  One of the most important marketing channels is SEO, as it helps websites to gain traffic, rank in…

BigCommerce vs. Shopify: A Comparative Guide

Selecting the best e-commerce platform for your business is critical to ensure that your online store has the right functionality, customization options, scalability, user-friendliness, integration capabilities, security, support, and cost structure that align with your business requirements and goals. A well-chosen e-commerce platform can contribute significantly to the success of your online store and help…

Zestard Participated as Gold Sponsor in Laracon India 2023

Laracon India 2023 was held at Club O7 Ahmedabad, Gujarat, on 25-26 February. This event was attended by 1100 Laravel developers from all over the world. It was aimed at bringing together Laravel enthusiasts to share their experiences, knowledge, ideas, and tap into business networks. Also, staying up-to-date with the latest trends and developments in…

Achieving 6X Organic Traffic Growth for a US Healthcare Company

We are going to give you a glimpse of exactly how we increased the organic traffic of a healthcare website from 4,751 to 31,503 through On-Page SEO and Content Optimization. Google Analytics Dashboard About the Client Our client is the largest and most active physician wound management group in the US – delivering over a…

Integrate Shopify With Etsy: Is It The Right Choice For You?

Are you already selling on Etsy and looking to grow your online business by building a Shopify Store? Or are you already selling using both platforms but have not set up the integration yet? In this article, let's check out the perks of integrating both platforms. What is Shopify? Shopify is an e-commerce platform that…

What Is SKU In Shopify & How To Manage Them?

SKU stands for “Stock Keeping Unit”, it is a unique identifier used to identify individual products in Shopify. SKUs are used to differentiate between different products, allowing you to better manage your store inventory and keep track of individual products. They can also help simplify the ordering process by ensuring that customers get the correct…

How to Change Shopify Store Name

Shopify is a web-based eCommerce platform that enables businesses and individuals to design, configure, launch and manage an online store. It has many features, such as an integrated payment system, unlimited bandwidth, mobile app access, analytics, marketing tools, and integration with major social media networks. Shopify is designed for entrepreneurs of any size - from…