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12 Essential Questions to Ask SEO Agency Before You Hire Them

SEO is a complex field despite being crucial to organic visibility. Finding or training in-house staff with expertise in all areas, from technical SEO to content optimization, can be a significant challenge. This can also lead to critical gaps in your business development, diluting focus and affecting operational strategy. On top of that, developing and…

7 Best Link Building Companies in 2024

Navigating the world of link building can be a complex task. With Google's algorithm placing a premium on high-quality links, it's crucial to find a link building company that understands the art and science behind creating these valuable connections. In this context, digital marketing plays a pivotal role, as selecting the right agency is not…

Is SEO Worth It in 2024?

In a world overflowing with marketing options, how do you make your business stand out? Paid ads, email campaigns, social media outreach… the choices are boundless. So it's easy to get overwhelmed trying to find the perfect marketing mix. One tactic that always sparks debate is Search Engine Optimization (SEO). Contrary to quick-fix options like…

How to Hire a Link Building Agency: A Step-By-Step Guide

Link building undoubtedly remains an integral part of an off-page SEO strategy – a tactic top-ranking websites often leverage. Yet, as per a Backlinko estimate, 94% of all the content on the internet has zero external links. It only proves the point that many people only focus on creating the content and ignore investing in…

How To Outsource SEO Services: A Comprehensive Guide

SEO can be a quite challenging to handle internally.  As a result, it's common for businesses to turn to external SEO service providers.  SEO Services providers have a wide range of specialties, allowing companies to benefit from their skills and knowledge, thereby improving their online presence.  The array of tasks they handle includes Technical SEO,…

11 Reasons Why Your Business Needs SEO

Before we reason why your business needs SEO, let's look at the fact that 75% of internet users never go past the first page of search results. This means if a business is not on the first page, it is losing out on online visibility.  In a nutshell, your business's online visibility depends on getting…

Digital PR Study: 6 Things We Learned from Analyzing 400 Digital PR Articles

We analyzed 400 digital PR articles to answer the following questions: What should you expect from a digital PR article in terms of backlinks, organic traffic, and social media coverage?  Do successful PR articles have any common characteristics? So, without further ado, let’s look at the results. A Summary of Our Key Findings 32% of…

Manual Link Building: Meaning, Strategies, and Tips

In the realm of search engine optimization (SEO), link building plays a vital role in boosting website visibility and organic rankings. While there are various techniques to acquire backlinks, manual link building remains a popular and effective method.  In this article, we will explore the meaning of manual link building, delve into strategies for successful…

12 Shopify Tips for New Store Owners

In the ever-evolving world of e-commerce, Shopify has carved out a unique niche for itself.   The platform continues to empower countless new store owners, offering them the tools to create and manage their online shops with ease.  However, navigating this vast landscape can be a daunting task, especially for those who are just dipping their…

How Link Building Helped a UK Based Gifting Client Achieve Top Rankings in 4 Months

Thanksgiving, Christmas, Black Friday, Cyber Monday, or any holiday season can do wonders for your online sales. According to the data, sales during Christmas in the UK reached 84.17 billion British pounds in 2021. But, what about the increasing competition during those times? How can you avoid that? Well, you surely can't avoid competition, but…

Increasing Organic Traffic by 10X in 24 Months: A Success Story

Developing and launching a new medical device is no easy process, and promoting it online is equally challenging. A solid pre-launch  strategy requires marketing efforts from all mediums such as social media platforms, PR, SEO, and more.  One of the most important marketing channels is SEO, as it helps websites to gain traffic, rank in…

BigCommerce vs. Shopify: A Comparative Guide

Selecting the best e-commerce platform for your business is critical to ensure that your online store has the right functionality, customization options, scalability, user-friendliness, integration capabilities, security, support, and cost structure that align with your business requirements and goals. A well-chosen e-commerce platform can contribute significantly to the success of your online store and help…

Zestard Participated as Gold Sponsor in Laracon India 2023

Laracon India 2023 was held at Club O7 Ahmedabad, Gujarat, on 25-26 February. This event was attended by 1100 Laravel developers from all over the world. It was aimed at bringing together Laravel enthusiasts to share their experiences, knowledge, ideas, and tap into business networks. Also, staying up-to-date with the latest trends and developments in…