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7 Best Link Building Companies in 2024

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Boni Satani

April 29, 2024
Best Link Building Companies for 2024

Navigating the world of link building can be a complex task.

With Google’s algorithm placing a premium on high-quality links, it’s crucial to find a link building company that understands the art and science behind creating these valuable connections.

In this context, digital marketing plays a pivotal role, as selecting the right agency is not just about link building but integrating it into a broader digital marketing strategy to enhance your online presence.

More than 35% of businesses outsource their backlink efforts to link building companies. But with a myriad of SEO agencies, each boasting their unique strengths, how do you choose the right one for your business?

This guide aims to simplify that process by presenting the seven best link building agencies for 2024, helping you identify the perfect partner for your link building efforts

7 Best Link Building Companies

1. Zestard

Zestard homepage

Zestard is an SEO company offering outreach-based link building services and is recognized among reputable link building firms.

Unlike most SEO agencies or a Link Building Marketplace, Zestard starts link building from scratch, builds a unique prospect list based on the target keyword/page, reaches out to them, and builds the backlinks.

With this approach, a client gets exclusive and high-value backlinks, free from manipulation or negative footprints, that is, not manipulated or has any negative footprint. Zestard helps clients with natural links from high-quality websites that help businesses bring referral traffic and optimize their search engine optimization.

Zestard’s Five-Step Link Building Process

Step 1: Aligning Content with Search Intent

Before starting any link-building campaign, our experts analyze the content to ensure it resonates with the search intent of the target audience. If the content does not satisfy the search intent, we request our clients to rework or re-optimize the content before launching the campaign. We even provide web design and on-page suggestions on how they can improve their product or service web pages.

Step 2: Conducting Backlink Gap Analysis

This step involves a thorough examination of existing backlinks and identifying the gaps in the link profile by comparing it with the competitors. ‘Backlink gap analysis’ refers to the process of identifying the links that your competitors have, but you don’t. By understanding what’s missing, we strategically plan to fill those gaps, ensuring a well-rounded and robust backlink profile. This process helps the link builders understand how many links they need to rank a web page.

Step 3: Prioritizing Pages for Maximum ROI

Zestard goes beyond mere link building by focusing on each page’s return on investment (ROI). In the third step, we prioritize pages based on their potential to yield the highest returns. This strategic approach ensures that resources are allocated efficiently, targeting web pages that contribute significantly to the campaign’s overall success.

Step 4: Launching Targeted Link Building Campaigns

With a solid foundation in place, Zestard launches targeted link acquisition campaigns. Leveraging the insights gained from the previous steps, our experts deploy a customized strategy to acquire high-quality backlinks from relevant sites for online success.

Step 5: Feedback Sharing for Continuous Improvement

After every link building campaign, the link building specialists share the progress report with the clients. It allows us to maintain transparency about our link building efforts and results and even helps us improve our efforts according to the client’s feedback, as they know more about their business than us.

Link Building CTA

Do you need help with Link Building?

Contact us today! We offer a variety of link building services that can help improve your website’s ranking on search engines.

Link Building Techniques:

Here’s a glimpse into the techniques where our expertise truly stands out in helping to build links:

Skyscraper and Shotgun Skyscraper:

By creating exceptional content that outshines existing resources, we build high-quality backlinks through targeted outreach.

HARO (Help a Reporter Out):

By connecting our clients with journalists seeking expert insights, we secure valuable mentions and build authoritative backlinks that enhance online visibility.

Guest Posting:

Zestard crafts compelling guest posts that establish our clients as industry leaders. Our strategic approach ensures not just backlinks but also a positive brand image through thoughtfully placed content.

Digital PR:

Zestard goes beyond traditional PR by integrating digital strategies that generate impactful backlinks. Our Digital PR expertise involves creating buzz-worthy content, building relationships with influencers, and securing media placements that drive significant online traction.

Unlinked Mentions:

This tactic is about finding whether any website has mentioned you, your business, your product/service, or your content without linking to you. Once you find that ‘website,’ you can request that the website owner or marketer add a link to your website. This technique of building backlink has helped us secure high quality backlinks from media publications and well-known business websites.

Broken Links:

Our broken link building tactic is a key part of our strategy, where we identify and replace broken links with high-quality, relevant backlinks to improve our clients’ site authority and rankings on search engines.

Success Story:

Our guest posting service helped an e-commerce client increase their organic traffic from 1,953 to 13,976 per month in the span of 12 months. Read the entire case study here!

Check our all our case studies here!

2. Growth Gorilla

Growth Gorilla Homepage

Growth Gorilla specializes in link building services for B2B SaaS companies. It employs a strategic approach that prioritizes quality over quantity.

The company has a reputation for driving organic growth. Growth Gorilla’s team combines industry expertise with data-driven insights to secure high-authority backlinks from relevant sites, enhancing clients’ online visibility and search engine rankings.

Growth Gorilla stands out for its commitment to sustainable link building strategies and emphasizes ethical practices. Their content promotion and distribution services cater to businesses of all sizes.

3. Bibi Raven

Bibi Raven homepage

Bibi Raven, the force behind BibiBuzz, offers link building services with a straightforward and effective approach. Their process begins with attentive listening, understanding a business, target audience, and expectations. Thorough planning follows, including competitor analysis and a content audit. These elements ensure the creation of a custom-tailored strategy.

Bibi Raven leverages tools like Ahrefs, Pitchbox, and Screaming Frog to execute the plan effectively. The outreach focuses on personalized, high-quality interactions, which results in solid links.

4. The Upper Ranks

The Upper Ranks homepage

The Upper Ranks stands as a premier link building company. It has a dedicated team of specialists, including prospectors, researchers, writers, and outreach experts. The agency caters to a diverse clientele, including SEO agencies, startups, small businesses, and enterprise companies.

The agency is committed to open communication and ethical link building. Boasting a proven track record of over 25,000 links built annually, the Upper Ranks focuses on achieving tangible and long-lasting results for businesses of all sizes.

5. uSERP

uSERP homepage

uSERP includes a dynamic team of SEO and digital PR experts. As one of the best link building agency, it is dedicated to propelling brands to new heights through performance-driven SEO. It specializes in high-authority backlinks that help accelerate organic growth and a strong online presence.
Read here “Is SEO Worth It in 2024 and Beyond?“.

The process further enables clients to outpace competitors and boost revenue. uSERP employs a content-first strategy focusing on earning coveted brand mentions and links. That is why it is able to secure link placements in top-tier publications for enhanced rankings, traffic, and conversions.

uSERP’s approach delivers remarkable results, which makes it a reliable partner for businesses that want to achieve rapid and substantial success in the digital era.

6. OutreachMama

OutreachMama homepage

OutreachMama excels in delivering reliable white-hat solutions. It leverages Google search traffic for business growth with a keen focus on key metrics like Domain Authority and traffic scores. The agency caters to over 300 global companies and offers several SEO services. It includes but is not limited to blogger outreach, guest posting, and specialized link building for agencies.

What sets OutreachMama apart is its extensive network of relationships with major publishers. The marketing agency ensures that clients benefit from high-quality backlinks and brand mentions. With its dedicated team of writers, SEO experts, and PR professionals, it crafts high-quality content and link-building strategies.

7. Siege Media

Siege Media Homepage

Siege Media specializes in SEO, content marketing, and PR. Renowned as one of the best content marketing agencies, the team comprises creative minds, savvy marketers, and SEO experts. This talented team works cohesively to produce exceptional content with a monthly client traffic value.

Siege Media excels in crafting top-tier content with its roots deeply embedded in search expertise. Its experts can also write interactive elements and animation, which sets them apart from other agencies. Their impressive results, including significant client traffic value increases, underscore their commitment to delivering impactful and measurable outcomes.


Effective link building is critical because it improves your keyword rankings and drives organic traffic from search engines. The best link building services focus on delivering the promised value through suitable strategies, maintaining transparent communication, and setting realistic goals. These should be the tell-tale signs that you are in the right company. Additionally, it’s important to recognize that backlinks serve as a crucial ranking signal for search engines, emphasizing the need for strategic link building in optimizing websites for better search engine visibility.

How to Choose the Best Link Building Service Provider?

Here’s how you can find the best SEO agencies for outsourcing link building:

  1. Get yourself aware of link building services and their importance.
  2. Identify the targeted pages and keywords of your business website.
  3. Research top SEO agencies and digital marketing agencies: Review their past works, ask for case studies, and evaluate their link building services to ensure they are reputable and offer reasonable rates.
  4. Start with a defined first project to check their backlink building process.
  5. Look for transparency in work & communication.
  6. Provide the SEO agency with reasonable time to adapt to your needs.
  7. Review the performance and make required changes in the link building strategy.
  8. PRO-TIP: Refrain from choosing a cheaper SEO agency promising fast link building results.

Read these steps in detail at ‘How to Hire a Link Building Agency: A Step-By-Step Guide

Build Links with a Trusted Link Building Company

Zestard is one of the best link building agencies. What sets it apart from the rest of the link building companies is its decade-stretching experience in SEO and link building services. Our dedicated team of SEO experts takes everything off your plate and delivers results consistently, keeping your preferences and goals in mind.

By choosing Zestard, you will benefit from a proven track record of long-term SEO success. Check out our reviews at Clutch and Google Business Listing to hear directly from our customers. Our commitment to transparency, reliability, and delivering measurable results makes us the ideal partner for uplifting your online presence through the best link building services.

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Boni Satani

Boni Satani is the Co-Founder & Marketing Head at Zestard Technologies. With over 10+ years of experience in SEO, Boni has helped many national and international businesses increase their online visibility and reap high ROI. He frequently blogs for the Search Engine Journal and YourStory. You can find Boni on Twitter and LinkedIn.

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