In a world overflowing with marketing options, how do you make your business stand out? Paid ads, email campaigns, social media outreach… the choices are boundless. So it's easy to get overwhelmed trying to find the perfect marketing mix. One tactic that always sparks debate is Search Engine Optimization (SEO). Contrary to quick-fix options like…
Link building undoubtedly remains an integral part of an off-page SEO strategy – a tactic top-ranking websites often leverage. Yet, as per a Backlinko estimate, 94% of all the content on the internet has zero external links. It only proves the point that many people only focus on creating the content and ignore investing in…
SEO can be a quite challenging to handle internally. As a result, it's common for businesses to turn to external SEO service providers. SEO Services providers have a wide range of specialties, allowing companies to benefit from their skills and knowledge, thereby improving their online presence. The array of tasks they handle includes Technical SEO,…
Before we reason why your business needs SEO, let's look at the fact that 75% of internet users never go past the first page of search results. This means if a business is not on the first page, it is losing out on online visibility. In a nutshell, your business's online visibility depends on getting…
We analyzed 400 digital PR articles to answer the following questions: What should you expect from a digital PR article in terms of backlinks, organic traffic, and social media coverage? Do successful PR articles have any common characteristics? So, without further ado, let’s look at the results. A Summary of Our Key Findings 32% of…
In the realm of search engine optimization (SEO), link building plays a vital role in boosting website visibility and organic rankings. While there are various techniques to acquire backlinks, manual link building remains a popular and effective method. In this article, we will explore the meaning of manual link building, delve into strategies for successful…
About the Client The client is based out of the US and is an SEO Consultant with 10+ Years of experience. Initially, the client had a one-person agency wherein he was helping his customers with all types of SEO Services like Technical Audit, On-Page Optimization, Content Marketing, and Link Building activities. We have been engaged…
Thanksgiving, Christmas, Black Friday, Cyber Monday, or any holiday season can do wonders for your online sales. According to the data, sales during Christmas in the UK reached 84.17 billion British pounds in 2021. But, what about the increasing competition during those times? How can you avoid that? Well, you surely can't avoid competition, but…
Developing and launching a new medical device is no easy process, and promoting it online is equally challenging. A solid pre-launch strategy requires marketing efforts from all mediums such as social media platforms, PR, SEO, and more. One of the most important marketing channels is SEO, as it helps websites to gain traffic, rank in…
A drop in traffic is scary for the website owner as it puts them in a critical situation. If this issue is left unaddressed, it can lead to a potential loss of revenue and visibility that can impact the overall business performance and brand perception. We are going to give you a glimpse of how…
We are going to give you a glimpse of exactly how we increased the organic traffic of a healthcare website from 4,751 to 31,503 through On-Page SEO and Content Optimization. Google Analytics Dashboard About the Client Our client is the largest and most active physician wound management group in the US – delivering over a…
Shopify Unite is an annual meetup hosted by Shopify for bringing the Shopify developers and the Shopify partners in the Shopify community together. Zestard has been a Shopify partner and expert since 2016 and attended the Shopify Unite event that took place in Melbourne in 2022. Zestard attended Shopify Unite in 2018 and 2019 which…
We will give you a glimpse of exactly how we scaled the organic traffic of a SAAS-based website by publishing new content. The organic traffic of newly published articles went from 0 to 250K per month in the span of 12 months through content marketing activity. Data Studio Report About the Client Our client owns…
Zestard won the prestigious GESIA Award for the “Best Digital Marketing Company, 2022”. The GESIA (Gujarat Electronics and Software Industries Association) Annual Award is an initiative taken to identify and recognize startups as well as innovation-oriented companies to grow and flourish, in the state of Gujarat. GESIA is a platform that gives an opportunity to…
What Is Shopify SEO? Conducting SEO for Shopify means optimizing a Shopify website to perform better in SERP results. Though SEO can be applied to any website, SEO for Shopify is specifically focused on helping e-commerce business owners to obtain more organic traffic and higher keyword rankings on Google. According to internet live stats data,…
Links from trusted and credible websites are extremely important to attract a good amount of traffic and to rank better in the SERP results. The more quality links point to your website, the better it will rank in the SERP results. Guest posting, Skyscraper Technique, Brand Mention, and Resource Page Technique are some of the…
Link building is a process of obtaining backlinks from other websites to your own. This process is important as it is one of the major factors that search engines like Google use to rank websites in their search engine results pages (SERPs). With proper strategy, planning, and execution, link building can prove to be a…
Shopify is one of the most popular eCommerce platforms. While building an online Shopify store is an easy task, driving traffic to that online store isn’t. Shopify offers a number of amazing SEO Apps for boosting your online presence. We have curated 12 best SEO Apps with their list of features for your Shopify website…
We are going to give you a glimpse of exactly how we increased the Traffic of an Outdoor Website from 63,400 to 1,67,552 per month in the span of 6 months through Guest Posting activity. About the Client Our client owns an affiliate website in the outdoor niche providing informative content about nature, camping, trekking,…
We are going to give you a glimpse of exactly how we built 60+ links for an Ecommerce website in the Online Gambling Industry in the span of 12 months through HARO activity. Organic Traffic Report Organic Keywords Report Organic Traffic Value About the Client Our client owns a legal online gambling website providing services…