If your ecommerce store isn't hitting the sales numbers you hoped for, it's not because your products aren’t great. The truth is, getting notice online is harder than ever. The online space is more crowded than ever with countless ecommerce stores looking for the same customers. This is exactly why having a strong brand presence…
Keeping up with the latest SEO trends can feel impossible, especially if you're running a busy marketing agency. Building an in-house SEO team is a whole other headache. But there's a solution: White label SEO services. Think of white label SEO as having a team of SEO experts on speed dial. They handle everything from…
As per consumer insights by Google, there has been a 30% increase in product-related search queries as of September 2023. This shows that more people are looking for detailed product information, such as reviews and specifications, to understand their possible experience with a product before making a purchase. For ecommerce sites, this means prioritizing ecommerce…
Partnering with the right SEO agency can be your key to business growth and long-term success. Yet, the challenge lies in selecting the most suitable SEO company with a strong mix of expertise and effectiveness. To assist you in the process, we’ve gathered 15 questions to ask an SEO agency before onboarding them. Here are…
Navigating the world of link building can be a complex task. With Google's algorithm placing a premium on high-quality links, it's crucial to find a link building company that understands the art and science behind creating these valuable connections. In this context, digital marketing plays a pivotal role, as selecting the right agency is not…
In a world overflowing with marketing options, how do you make your business stand out? Paid ads, email campaigns, social media outreach… the choices are boundless. So it's easy to get overwhelmed trying to find the perfect marketing mix. One tactic that always sparks debate is Search Engine Optimization (SEO). Contrary to quick-fix options like…
Link building undoubtedly remains an integral part of an off-page SEO strategy – a tactic top-ranking websites often leverage. Yet, as per a Backlinko estimate, 94% of all the content on the internet has zero external links. It only proves the point that many people only focus on creating the content and ignore investing in…
SEO can be quite challenging to handle internally, leading many businesses to question how to outsource SEO services. SEO Services providers have a wide range of specialties, allowing companies to benefit from their skills and knowledge and thereby improve their online presence. They handle an array of tasks, including Technical SEO Audit, Keyword Research, on-page…
Before we reason why your business needs SEO, let's look at the fact that 75% of internet users never go past the first page of search results. This means if a business is not on the first page, it is losing out on online visibility. In a nutshell, your business's online visibility depends on getting…
We analyzed 400 digital PR articles to answer the following questions: What should you expect from a digital PR article in terms of backlinks, organic traffic, and social media coverage? Do successful PR articles have any common characteristics? So, without further ado, let’s look at the results. A Summary of Our Key Findings 32% of…
In the realm of search engine optimization (SEO), link building plays a vital role in boosting website visibility and organic rankings. While there are various techniques to acquire backlinks, manual link building remains a popular and effective method. In this article, we will explore the meaning of manual link building, delve into strategies for successful…
About the Client The client is based out of the US and is an SEO Consultant with 10+ Years of experience. Initially, the client had a one-person agency wherein he was helping his customers with all types of organic SEO services like Technical Audit, On-Page Optimization, Content Marketing, and Link Building activities. We have been…
Thanksgiving, Christmas, Black Friday, Cyber Monday, or any holiday season can do wonders for your online sales. According to the data, sales during Christmas in the UK reached 84.17 billion British pounds in 2021. But, what about the increasing competition during those times? How can you avoid that? Well, you surely can't avoid competition, but…
Developing and launching a new medical device is no easy process, and promoting it online is equally challenging. A solid pre-launch strategy requires marketing efforts from all mediums such as social media platforms, PR, SEO, and more. One of the most important marketing channels is SEO, as it helps websites to gain traffic, rank in…
A drop in traffic is scary for the website owner as it puts them in a critical situation. If this issue is left unaddressed, it can lead to a potential loss of revenue and visibility that can impact the overall business performance and brand perception. We are going to give you a glimpse of how…
We are going to give you a glimpse of exactly how we increased the organic traffic of a healthcare website from 4,751 to 31,503 through On-Page SEO and Content Optimization. Google Analytics Dashboard About the Client Our client is the largest and most active physician wound management group in the US – delivering over a…
Shopify Unite is an annual meetup hosted by Shopify for bringing the Shopify developers and the Shopify partners in the Shopify community together. Zestard has been a Shopify partner and expert since 2016 and attended the Shopify Unite event that took place in Melbourne in 2022. Zestard attended Shopify Unite in 2018 and 2019 which…
We will give you a glimpse of exactly how we scaled the organic traffic of a SAAS-based website by publishing new content. The organic traffic of newly published articles went from 0 to 250K per month in the span of 12 months through content marketing activity. Data Studio Report About the Client Our client owns…
Zestard won the prestigious GESIA Award for the “Best Digital Marketing Company, 2022”. The GESIA (Gujarat Electronics and Software Industries Association) Annual Award is an initiative taken to identify and recognize startups as well as innovation-oriented companies to grow and flourish, in the state of Gujarat. GESIA is a platform that gives an opportunity to…
What Is Shopify SEO? Conducting SEO for Shopify means optimizing a Shopify website to perform better in SERP results. Though SEO can be applied to any website, SEO for Shopify is specifically focused on helping e-commerce business owners to obtain more organic traffic and higher keyword rankings on Google. According to internet live stats data,…