Author: Boni Satani

15 Essential Questions to Ask SEO Agency Before You Hire Them

Partnering with the right SEO agency can be your key to business growth and long-term success. Yet, the challenge lies in selecting the most suitable SEO company with a strong mix of expertise and effectiveness. To assist you in the process, we’ve gathered 15 questions to ask an SEO agency before onboarding them. Here are…

7 Best Link Building Companies in 2024

Navigating the world of link building can be a complex task. With Google's algorithm placing a premium on high-quality links, it's crucial to find a link building company that understands the art and science behind creating these valuable connections. In this context, digital marketing plays a pivotal role, as selecting the right agency is not…

Is SEO Worth It in 2024?

In a world overflowing with marketing options, how do you make your business stand out? Paid ads, email campaigns, social media outreach… the choices are boundless. So it's easy to get overwhelmed trying to find the perfect marketing mix. One tactic that always sparks debate is Search Engine Optimization (SEO). Contrary to quick-fix options like…

How to Hire a Link Building Agency: A Step-By-Step Guide

Link building undoubtedly remains an integral part of an off-page SEO strategy – a tactic top-ranking websites often leverage. Yet, as per a Backlinko estimate, 94% of all the content on the internet has zero external links. It only proves the point that many people only focus on creating the content and ignore investing in…

How To Outsource SEO Services: A 6-Step Guide and Benefits

SEO can be quite challenging to handle internally, leading many businesses to question how to outsource SEO services. SEO Services providers have a wide range of specialties, allowing companies to benefit from their skills and knowledge and thereby improve their online presence.  They handle an array of tasks, including Technical SEO Audit, Keyword Research, on-page…

11 Reasons Why Your Business Needs SEO

Before we reason why your business needs SEO, let's look at the fact that 75% of internet users never go past the first page of search results. This means if a business is not on the first page, it is losing out on online visibility.  In a nutshell, your business's online visibility depends on getting…

Digital PR Study: 6 Things We Learned from Analyzing 400 Digital PR Articles

We analyzed 400 digital PR articles to answer the following questions: What should you expect from a digital PR article in terms of backlinks, organic traffic, and social media coverage?  Do successful PR articles have any common characteristics? So, without further ado, let’s look at the results. A Summary of Our Key Findings 32% of…

Manual Link Building: Meaning, Strategies, and Tips

In the realm of search engine optimization (SEO), link building plays a vital role in boosting website visibility and organic rankings. While there are various techniques to acquire backlinks, manual link building remains a popular and effective method.  In this article, we will explore the meaning of manual link building, delve into strategies for successful…

How Link Building Helped a UK Based Gifting Client Achieve Top Rankings in 4 Months

Thanksgiving, Christmas, Black Friday, Cyber Monday, or any holiday season can do wonders for your online sales. According to the data, sales during Christmas in the UK reached 84.17 billion British pounds in 2021. But, what about the increasing competition during those times? How can you avoid that? Well, you surely can't avoid competition, but…

Increasing Organic Traffic by 10X in 24 Months: A Success Story

Developing and launching a new medical device is no easy process, and promoting it online is equally challenging. A solid pre-launch  strategy requires marketing efforts from all mediums such as social media platforms, PR, SEO, and more.  One of the most important marketing channels is SEO, as it helps websites to gain traffic, rank in…

Achieving 6X Organic Traffic Growth for a US Healthcare Company

We are going to give you a glimpse of exactly how we increased the organic traffic of a healthcare website from 4,751 to 31,503 through On-Page SEO and Content Optimization. Google Analytics Dashboard About the Client Our client is the largest and most active physician wound management group in the US – delivering over a…

Shopify Unite 2022: A Recap of the Melbourne Conference

Shopify Unite is an annual meetup hosted by Shopify for bringing the Shopify developers and the Shopify partners in the Shopify community together.  Zestard has been a Shopify partner and expert since 2016 and attended the Shopify Unite event that took place in Melbourne in 2022. Zestard attended Shopify Unite in 2018 and 2019 which…

Best Digital Marketing Company Award – GESIA 2022

Zestard won the prestigious GESIA Award for the “Best Digital Marketing Company, 2022”.  The GESIA (Gujarat Electronics and Software Industries Association) Annual Award is an initiative taken to identify and recognize startups as well as innovation-oriented companies to grow and flourish, in the state of Gujarat. GESIA is a platform that gives an opportunity to…

SEO for Shopify – 15 Proven Tips to Rank #1 on Google

What Is Shopify SEO? Conducting SEO for Shopify means optimizing a Shopify website to perform better in SERP results. Though SEO can be applied to any website, SEO for Shopify is specifically focused on helping e-commerce business owners to obtain more organic traffic and higher keyword rankings on Google. According to internet live stats data,…

How to Write an Email for Link Building: Simple Steps & Free Templates

Links from trusted and credible websites are extremely important to attract a good amount of traffic and to rank better in the SERP results. The more quality links point to your website, the better it will rank in the SERP results. Guest posting, Skyscraper Technique, Brand Mention, and Resource Page Technique are some of the…

How to Start a Link Building Campaign: A Step-By-Step Guide

Link building is a process of obtaining backlinks from other websites to your own. This process is important as it is one of the major factors that search engines like Google use to rank websites in their search engine results pages (SERPs).  With proper strategy, planning, and execution, link building can prove to be a…

Top 11 Best SEO Apps for Shopify (Free & Paid)

Shopify is one of the most popular eCommerce platforms. While building an online Shopify store is an easy task, driving traffic to that online store isn’t.  Shopify offers a number of amazing SEO Apps for boosting your online presence. We have curated 12 best SEO Apps with their list of features for your Shopify website…