Magento & WooCommerce – A comparison

Anuj Dalal

Anuj Dalal

September 8, 2015

As in today’s tech savvy world if your business is not on the internet then you are easily missing out on half of your customers. Once you take a decision, and are deciding on the technology or the platform. Magento Development and WooCommerce are the two names which would rank pretty high on your list of options. Both have their similarities and their own points of differences. Let us try and compare both and see if a verdict can be reached as to which is the better platform.

The Similarities

  1. Open Source Software: Both, Magento as well as WooCommerce, are open source software, what this means for a newly setup business is that not only do they get the basic functionalities free of cost but also get a huge helping hand in the form of a huge community of developers who believe in the power of helping and sharing.
  2. Freemium Business Models: Magento and WooCommerce are successfully utilizing the benefits of the freemium business model, where, the customers get the basic functionalities free of cost but have to pay for the add-ons or the high end versions/ functionalities. Although, both of them make sure that the basic functions offered free of cost are good enough for a beginner and one only needs to pay once the business grows.
  3. Easy to Manage: Both Magento and WooCommerce offer you a host of options and features to add to your e commerce platform, and more importantly these are all user friendly and easy to add and manage. All in all both these platforms are a cakewalk for beginners (at least in the beginning)  You can check our rich Magento Portfolio as well as Woocommerce- wordpress Portfolio here.

The Dissimilarities

  1. Ease of Setting Up: WooCommerce would be the natural choice for a beginner, who is looking to setup a new e commerce website as WooCommerce is simply an extension to WordPress. Customizing a site through WordPress is simple and WooCommerce also has its fair share of tutorials. On the other hand, Magento even though is easy to install, but the fairytale ends the moment one thinks of adding an extension. At this juncture, it’s better that one looks for a specialist.
  2. Learning Curve: WooCommerce doesn’t require the user to be an expert but is accompanied with a host of tutorials to help the user set an e commerce solution and enable one to manage it on his own, whereas, Magento comes along with a steep learning curve, which, if not followed, would stop the user from enjoying the full benefits of Magento unless he takes the help of an expert.
  3. Costs Involved: As mentioned earlier, both, Magento and WooCommerce follow the freemium offer, so there are costs involved, but, in case of Magento, the cost of the learning curve or the need of an expert makes for the extra cost but, our Magento Developers can make it way too easier for you.

Magento and WooCommerce both have their own pros and cons, but in the end it’s a decision to be made by Store owner according to his/her priority and needs.


Anuj Dalal

About Anuj Dalal

A visionary founder and CEO, Anuj Dalal is an IT engineer, systems architect and technology executive with over 12+ years of expertise leading technology teams and building enterprise e-commerce systems. His leadership and approach to e-commerce technology has delivered successful e-commerce solutions - generating billions of dollars in revenue. You can find Anuj on Linkedin and Twitter.

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