Speed and Performance for Making a Lasting Impression

Boni Satani

Boni Satani

November 13, 2019

Speed and performance are the absolute need for great customer experience. Today, speed is an essential factor for a website as well as for a good SEO ranking on search engines.

Every website owner should focus on providing the best user experience. Users demand quicker responses. No user wants to spend his valuable time waiting for your site to load.

Many website owners have to say goodbye to their visitors due to poor loading speed.

Is the Speed Essential?

How much time do you think you need to make an everlasting impression on your potential customers? The answer is less than 3 seconds. To make a great interaction online, you need less than 3 seconds.

In the internet-driven age, first impressions are considered crucial. Website readers, visitors, and customers have become judgmental about every business.

Just like they demand quality in products, they demand websites with optimized speed. If your website takes less loading time, it has already won the first impression battle.

This makes your customers happy and establishes your business rankings too.

Most of the users expect that when they visit a site, they should expect a lesser waiting time. If the site takes more than 3 seconds to load, they will abandon it. This is human nature.

We, humans, are impatient, and thus, when it comes to providing a great user experience, website owners should focus on SPEED.

Features or Speed?

Let us understand the scenario. For instance, you have a beautiful site that attracts and engages users. Your site has high-quality pictures, videos, and great colors to attract any site visitor.

But these media and features take ample time to load or download. This can affect your business. It could affect your revenues, leads, and sales. Unfortunately, you might lose your potential customers.

Google launched its Google Speed Update on July 2018. This helps the search giant to prioritize the site rankings that load faster.

Thus, now SEO rankings are not only based on SEO optimization but the site’s speed and performance too. The faster your site loads, the better you deliver the user experience.

How Speed Affects Your User Values?

Speed is synonymous with trust, efficiency, and confidence. Users find faster websites to be more reliable and professional. While slow websites make users think about insecurity and less trustworthy.

Here are some facts and figures from “Daniel An” 2018 article that website developers, designers, and owners must take into consideration:

  • Around 53% of users will abandon your site if it takes a loading time more than 3 seconds.
  • Page load time goes from one second to 10 seconds; the probability of a mobile site visitor bouncing increases to 123%.

Final Verdict:

Designers should prioritize speed during the designing process. As they cannot solely rely on developers to focus on developing time-consuming features and functionalities.

They can use options like bundling and minification. 2019 will see websites with faster loading designs and great performance.

Boni Satani

About Boni Satani

Boni Satani is the head of marketing at Zestard Technologies Pvt. Ltd. With over 8+ years of experience in SEO, Boni has helped many national and international businesses increase their online visibility and reap high ROI. He frequently blogs for the Search Engine Journal and YourStory. You can find Boni on Twitter and Linkedin.


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