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What are Tags on Shopify: Types & Best Practises Explained

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Anuj Dalal

December 29, 2022
What are Tags on Shopify

Shopify tags are labels that can be applied to the products, blogs, customer data, returns, transfers, orders, and more in your Shopify store. They help you organize and categorize products, making it easier for potential customers to find what they’re looking for, and help search engines more accurately crawl and index the content on your website.

You can also use tags to create collections in your online store, allowing customers to browse through a curated selection of various items based on their interests or shopping habits.

By tagging products with relevant keywords, you make them easier to find in search engine results, increasing your chances of appearing in web searches related to those keywords. For instance, you could create a collection for women’s clothing or a collection featuring items from your latest promotion.

You could even create tags based on customer feedback or reviews, making it easier for customers to find the most popular items in your online apparel store.

Types of Tags in Shopify

If you own a Shopify store, you need to be familiar with Shopify tags. In this post, we’ll give you a rundown of the different types of tags available in Shopify. 

1. Product Tag

Product tags, in particular, offer businesses straightforward ways to differentiate and identify the various products they sell. By assigning individual product tags to each item, a business can make it easier for customers to find what they’re looking for and also conveniently track their store’s inventory.

Every Shopify store will automatically receive its own set of automated collections of product tags that make sorting inventory even easier.

Customers can use product tags on your site to easily find what they need. This feature also allows you to cross-sell and upsell specific items related to the one being viewed by a customer. In addition, product tags provide valuable insights into your customer’s online shopping habits as it gives an overview of their existing purchases in one place.

2. Transfer Tag 

Transfer tags are a great way for shop owners to keep track of products that need to be moved or transferred from one store or location to another. As an owner, you can assign transfer tags to any product that needs to be relocated, and can easily pull up a report later on to see what items have been transferred. 

With Transfer Tag, users can mark orders going to a different location or store as well as create product suppressions and use stock transfer rules for returned items. This helps smaller businesses streamline their operations and delivers a smooth customer experience at the same time.

3. Customer Tag

With customer tags, you can tag customers with information that is beneficial to your business, such as purchase frequency, location, or loyalty level. These tags then help form the basis of smart segments and collections that can be created within the store so your team can easily view various groupings of customers depending on their individual attributes. 

This makes it much simpler to target communications with more precision and segment items in stores based on how products are likely to perform well for each customer. Customer tags in Shopify help businesses gain insights into their customers and make smarter decisions about how they approach promotions and product purchases.

4. Blog Post Tag

A blog post tag is a piece of metadata that you can add to individual blog posts within your Shopify store and it helps segment them into more specific categories. It lets you label all the individual posts on your blog with searchable keywords that describe its contents.

They also make it easier for search engine bots to index your website and ensure your content appears in web searches related to its topic. 

For example, you could use blog post tags for seasonal promotions, product categories, and upcoming events so customers can easily find content related to them. Not only is this convenient for customers, it also enables search engines to organize your post better and showcase the right pieces of content related to the customer’s search queries.

5. Order Tag

Order tags are created to organize the orders in your Shopify store and to quickly identify groups of orders that have similar characteristics. It helps merchants to email customers based on their order activity, such as those who have placed multiple orders or recently purchased a certain product. Ultimately, order tags provide merchants with an efficient way to better understand their customers and optimize online shopping experiences for them.

When creating an order tag, merchants can assign words or phrases that help categorize and filter orders. These tags can include product names, customer groups, promo codes, payment methods, and more. Assigning tags will make it far easier to segment data in reports and analytics allowing merchants to get meaningful insights from their sales performance quickly and easily. 

6. Draft Order Tag

Shopify Draft Orders are tags that provide a simplified workflow for merchants. This tag allows merchants to build orders while they wait for payment confirmation. By giving customers the ability to save an order as a draft, and then picking it up to complete later, this tool makes it easy for businesses to manage their orders without overwhelming their customers. 

With Draft Order Tag, shop owners can provide a better customer experience by ensuring that the incomplete orders stay organized until they’re finished, instead of getting lost in the shuffle. Additionally, this tag helps streamline updating product availability, as well as processing payments in order to complete the transaction for customers.

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Benefits of Using Shopify Tags

Shopify Tags allow users to quickly locate items that require immediate attention by providing searchable categories – such as “need review,” “ship soon,” or “eligible for discount”. It gives merchants the ability to create custom tags tailored to their particular needs. This can increase customer satisfaction as well as help merchants keep track of orders with specific features like tracking the customer status – whether they are returning customers, active, or past purchasers. 

Shopify Tags also allow merchants to tailor their messaging further with email segmentation. They can filter customers and send personalized messages that will be sure to increase customer engagement, leading to higher conversion rates and sales growth.

Best Practices For Using Shopify Tags

  • Make sure your tags are accurate and relevant, as this will help shoppers understand what you have to offer. Try to keep your product tags as short as possible while still being descriptive – think 3-5 words at the most. 
  • You’ll also want to avoid duplicating tags or using any offensive language; tagging should remain professional and polite at all times. Taking the time to tag products correctly can save frustration down the line and ensure that customers have an enjoyable experience interacting with your store.
  • When it comes to optimizing a Shopify store, properly tagging products is incredibly important. Adding strategic tags helps visitors find the products they’re interested in easily, so it’s worth taking the time to get this right. The best product tag strategy is to create relevant, detailed descriptors that properly reflect the product associated with it, such as its use or target customer. 
  • Short and specific words or phrases work better here than longer ones. You can also streamline the process by grouping similar items with one set of tags applied across multiple items rather than itemizing each one separately – this will help you save time and resources in the long run.
  • Remember that while these tags will make it easier for users to find what they want quickly, simply listing common keywords won’t help – be creative and include origin stories or other specific product’s details to enhance engagement.


Using Shopify tags can help you increase the visibility of your products. By tagging products with relevant keywords, it makes them easier to find in search engine results, giving shoppers more opportunities to discover your store and its products. Additionally, if you make use of Shopify’s SEO features, adding tags to your product descriptions can help boost their SEO rankings. To get assistance for your Shopify store, check out our Shopify Development Services.

FAQs on Shopify Tags

  • How many tags should you use on Shopify?
  • When it comes to tagging your products, less is more. Aim for 3-5 tags per product that accurately describe the item and can easily be found by customers. Additionally, make sure any words you use are relevant and appropriate – avoid anything offensive or duplicated content.

  • Do tags on Shopify affect SEO?
  • Yes, tags on Shopify can help boost your SEO rankings. When adding tags to your product descriptions and other content, make sure they are relevant and targeted toward the item you’re promoting. This will ensure that customers who are searching for specific items in Google or other search engines are more likely to find your store.

  • What is the difference between collections and tags in Shopify?
  • Shopify collections are used to group similar or related items together so potential customers can easily find them. Tags, on the other hand, are keywords or phrases that accurately describe each product individually and help customers quickly identify what they’re looking for. Both collections and tags should be used strategically to make it easier for customers to navigate your store.

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    Anuj Dalal

    A visionary founder and CEO, Anuj Dalal is an IT engineer, systems architect and technology executive with over 15+ years of expertise leading technology teams and building enterprise e-commerce systems. His leadership and approach to e-commerce technology has delivered successful e-commerce solutions - generating billions of dollars in revenue. You can find Anuj on LinkedIn and Twitter.

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