Shopify is the second-largest eCommerce platform occupying a whopping 22% of the market share. As of October 2019, Shopify hosted over one million merchants worldwide, and these numbers have been increasing steadily.
A few reasons for this high rate of adoption include the ease of setting up online stores, gentle learning curve without emphasis on coding or programming, affordability, and low capital investment.
With an accelerating Gross Merchandise Volume (GMV) of 8% between 13 March 2020 and 24 April 2020 alone, companies are scrambling to get on Shopify. So now is a good time as any to get on board the Shopify ship.
Take a look at this list of the best Shopify stores that use unique ideas and strategies to emerge as victorious. You can draw inspiration from these Shopify store examples before starting your venture!
Table of Content:
Best Shopify Fashion Stores
- Rebecca Minkoff [Shopify Plus]
The Rebecca Minkoff homepage contains a tidy carousel banner that redirects users to any latest events and happenings. Users can also make their way through the website using the central heading tab that is divided into various categories.
It sticks to the traditional format of displaying the products in a grid layout with a “Quick View” option. The blog posts from Rebecca herself add a distinct personality to the store. You may also check out their “Superwomen Podcast” or read about the “Female Founder Collective” to know more about the brand.
- Skinny Dip [Shopify Plus]
Skinny Dip, the UK-based fashion store, makes use of bold pastel colors and overall femininity to make a point of being one of the best Shopify clothing stores for women. It has a tidy content layout where all the products are readily available in their respective categories, sections, and tabs.
In addition to the banner images and emojis, the quirky captions dotting the website do an excellent job of making the visitor feel involved. The witty and edgy content adds a human touch to the site.
- Fashion Nova [Shopify Plus]
If you’re looking for the best Shopify fashion stores, Fashion Nova should rank highly on your list. Considering that the brand overtook the likes of Louis Vuitton, Gucci, and Versace, it is hands down the best Shopify store examples.
Fashion Nova leveraged social media influencers and celebrity endorsements to achieve the status of the best Shopify stores. With names like Cardi B and Kylie Jenner associated with the brand, its growth and expansion have been an unstoppable force.
- Ugmonk [Shopify]
Those looking to achieve maximum impact through minimalism will find Ugmonk to be the best designed Shopify stores. The brand claims to “create simple, beautiful objects that combine form and function.” The resultant Shopify store examples is a living, breathing proof that the company sticks to this objective.
It makes use of a combination of clean typography and modern designs to drive the best results. Navigating through the site is a breeze, and customers will be amazed by how easily they can place their orders in a matter of a few clicks!
- Good American [Shopify Plus]
Good American has been leading the body positivity movement for quite a while now. The website makes use of bold and inspirational photographs to make visitors feel empowered. One may also notice the diversity in models, which is a refreshing break from the standard blonde-haired, slim-waisted models.
It does an excellent job of shattering the conventional standards of beauty and redefining the modern woman. Interestingly, the inclusive brand is owned by Emma Grede and Khloe Kardashian!
Best Shopify Sports Stores
- Gymshark [Shopify Plus]
UK-based sports apparel and accessories manufacturer and retailer, Gymshark, is one of the best performing Shopify stores. The website attempts to build a sense of community to bind all the users. To achieve this effect, it makes tactical use of blogs to engage the visitors through relevant content.
This strategy is not limited to their Shopify store alone; their Instagram handle posts relatable content to engage, entertain, and market to over 4.6 million users! These efforts are suitably rewarded with new and returning customers with strong brand loyalty.
- Ventana Supplies [Shopify]
Ventana Supplies is one of the best Shopify stores for when you want to illustrate the success of a highly specific business. Considering that Ventana targets the surfing community, it goes to show that companies can thrive on online platforms as long as they have the subject matter expertise.
The website leverages action-packed, natural photographs that stick to the color palette of the website design. Using the picture carousel, you can witness the entire journey of a surfboard, right from the when it is crafted to the point where it kisses the seas.
- Dryrobe [Shopify]
Dryrobe welcomes the user with a full-screen video clip that plays on a loop. This video shows the product in action and exemplifies the various use cases in as few words as possible. In addition to the commercial photographs, the homepage also hosts several user-generated contents captured from the business’ Instagram feed.
This Shopify website follows a very focused outlook at promoting a unique product with slight variants. Since the site is product-centric, users get maximum information on all its features and capabilities through the pairing of large photographs with brief text.
- Mava Sports [Shopify Plus]
Mava Sports seeped beyond Amazon and featured its own website through Shopify Plus. After streamlining the website and making it more efficient, Mava was finally able to load faster and achieve comparable results to the best performing Shopify stores.
The Mava Sports website is as inspiring as its back story. It features interactive media along with an array of products on the carousel.
- Women’s Best [Shopify Plus]
While Mava Sports is mostly catering to a male audience and attempting to capture the female attention, Women’s Best drives the result right off the bat. The Shopify store names leave no room for misinterpretation.
Women’s Best offers a range of sports gear, accessories, beauty supplements, and nutrition products for women. The website is loaded with real-time updates as visitors get alerts on the items that are selling like hotcakes. Similarly, the social wall not only inspires but also brings you the scoop on the live-action. The clear CTAs are tough to miss, and most visitors will walk away with rewarding purchases.
Best Shopify Fitness Stores
- Bulletproof [Shopify Plus]
Noted nutritionist and entrepreneur Dave Asprey made use of Shopify websites to get his business online. At first glance itself, the website makes it motive clear – to boost energy and improve performance. In addition to the focus-driven design and layout, it employs research-based health and nutrition blogs to promote social engagement.
At the same time, Bulletproof, through its helpful tutorials, encourages users to post blogs and utilizes this user-generated content to build a community. The niche domain expertise, paired with excellent content marketing strategies, makes it one of the best Shopify fitness stores.
- Nutriseed [Shopify]
Like any high converting store, Nutriseed does not waste any time entwining the customers in multiple webpages. It operates on the assumption that the visitor already is well-aware of the health benefits of their healthy, natural products and would like to make a purchase.
It also suggests various hampers to help you get started. The products are neatly categorized based on their effects and results, be it helping with weight management or general well-being.
- SkinnyMe Tea [Shopify]
Transform your regular Shopify stores into the best selling Shopify stores through Facebook Messenger integration. Don’t believe us? Check out SkinnyMe Tea, which follows this strategy to tap into the FB Messenger’s chatbot capabilities.
In addition to sharing welcome messages and capturing lead information, the chatbot assists visitors in making self-serviced purchases through smart recommendations. Customers can browse through the catalog and place their orders in a couple of clicks. The on-demand services enhance the user experience and ease out the purchasing process.
- Bootea [Shopify Plus]
Bootea helps users go on a tea detox, aka teatox. The landing page carries the bestsellers that are heavily in demand. Add a few discounts in the mix, and the company offers convenience and affordability, which will tip the scales in their favor.
Even though it has a no-frills website, it offers a comprehensive and transparent FAQ page to address general queries.
- Flex [Shopify Plus]
At the very first look, Flex makes its target audience abundantly clear – women. The website of the feminine hygiene brand is plastered with images of happy, beaming women who are unchained from the shackles of periods.
Flex offers a range of products, from discs to menstrual cups, which are alternatives to tampons. Given the comparative approach, the website focuses on highlighting the advantages of products such as 12-hour wear, mess-free sex, reduced cramps, body-safe, and less waste.
The website revolves around comfort, which is reflected in the overall Shopify theme. The customer testimonials present at the end act as social proofs.
Best Shopify Health and Beauty Stores
- KKW Beauty [Shopify Plus]
For those of us keeping up with the Kardashians, Kim Kardashian (West) is not a new name. In addition to KKW Beauty, Kim has also launched KKW Fragrance, her line of perfumes. Both businesses mark her entry into the world of beauty and cosmetics. Unsurprisingly, all products were sold out on the very launch day!
- Kylie Cosmetics [Shopify Plus]
Since we are already discussing the Kardashians, can little sister Kylie be left behind? Kylie started by building an active community of avid beauty lovers before launching her store on Shopify. Her “lip kit” triggered the launch of the best selling Shopify stores, Kylie Cosmetics, which made her the youngest billionaire!
Lips are Kylie’s strongest suit, and she is unafraid to use them to her advantage. The entire site cashes into the aesthetic appeal to keep the visitors hooked. Hovering over a product flips over to the image of the fashionista herself sporting the look. Naturally, it’s just the motivation one needs to swipe their card and buy the goods!
- Jeffree Star Cosmetics [Shopify Plus]
Your search for best designed Shopify stores should start and end at the Jeffree Star Cosmetics website. Rich with creative and high-definition images, the website will keep you glued. The “Shop Here” CTA leaves no room for confusion on where to shop the look or browse by a range. Jeffree Star is well-known for driving a massive amount of traffic from their social media profiles to the website, especially around a launch.
- Happiness Abscissa [Shopify Plus]
Those looking for chic and modern Shopify store examples will find inspiration in the Happiness Abscissa website. A blend of abstract art and bright colors, which successfully captures the visitor’s attention and curiosity, makes it one of the best designed Shopify stores. With only four navigation buttons, there is very little distraction and greater engagement.
The color palette evokes a sense of joy and happiness, which justifies the Shopify store names. Considering that a neurologist and a psychiatrist are the brains behind the brand, Happiness Abscissa is the best store on Shopify to maintain and support its core theme.
- Beardbrand [Shopify Plus]
Grooming and maintaining facial hair can be quite a chore. Beardbrand takes an empathetic stance on the issue by directly making the value proposition upfront.
Visitors are reeled into an immersive experience with a fun and engaging quiz available on the homepage. This quiz recommends the perfect beard style and effortlessly transitions into the corresponding products to help achieve the end result.
The clear CTAs, which is a must for best selling Shopify stores, make conversion easier. On the other hand, Beardbrand blogs help with sharing knowledge and raising awareness.
Best Shopify Home and Furniture Stores
- Haus [Shopify Plus]
Clean and contemporary – these design aesthetics are the hallmark of Haus products. Naturally, the brand decided to use the same blueprint for their Shopify websites. The uncomplicated design reinforces the belief amongst customers that Haus is one of the best designed Shopify stores for their home and furniture needs.
The website sports a sleek layout with quick navigation tabs. Visitors can choose products based on their categories or brands. The search functionality saves up on time as one can directly enter the keywords and search for the products. The use of stunning, high-definition images of the products in their natural settings is yet another pull that may nudge the user to make a purchase.
- Au Lit Fine Linens [Shopify]
This Shopify online store attempts to transform how people sleep, and as a result, change their lives. The use of soft shades of blues and greens against the whites backdrop captures the perfect feeling of calm.
Au Lit Fine Linens offer a wide range of linens, duvets, pillows, and other comfort products to make sleep an enjoyable experience. In addition to bedding, it also offers bath products ranging from towels to bath bombs to shower curtains.
- St. Frank [Shopify]
St. Frank is a business with a social mission. It seeks to build ethical, long-term, and sustainable relationships with global artisans to nurture their skills to strengthen their communities. The physical St. Frank stores conduct charity events to support various causes as chosen by their clients. In the online front, the store contains several stories that weave with the artisan’s culture and heritage.
- Mignon [Shopify]
Mignon is one of the best Shopify stores that display the scalability and true potential of a Shopify store. It started as a kitchen goods retailer but has now expanded to a small boutique that sells accessories, jewelry, homeware, party provisions, and more.
It follows a visual storytelling approach to convey product information, features, and other such details. In addition to the detailed, high-quality photos, clear and elaborate product descriptions offer a holistic overview of the items. All products are classified into categories displayed on the central header, which makes navigation easy.
- FloorPlan [Shopify]
FloorPlan allows you to design your perfect home in the ways that you deem fit.
It offers a mind-blowing variety of rugs and other home accessories that will give your living spaces a complete makeover. In case the endless options are not enough, one can even order a custom-made rug right out of your imagination!
Best Shopify Food and Drink Stores
- Heinz [Shopify]
Since 1869, Heinz products have been a staple around kitchens. However, during the COVID-19 pandemic, it kicked off its direct-to-consumer offerings through Shopify. The move came as an attempt to address food security issues, especially for the marginalized and disadvantaged communities. Soon enough, Heinz to Home became a reality. The website offers personalized gifting, bundles, and even limited edition products on sale.
- Red Bull [Shopify]
While Red Bull may claim to give others wings, in this case, Shopify has given Red Bull wings. Unfortunately, due to legal restrictions, they may be unable to process the sales of their energy drink over the store. However, they make up for it by selling branded merchandise in the form of apparel and accessories for men and women.
- Pipcorn [Shopify Plus]
Pipcorn, with its playful take on the Shopify store names, reflects the same playfulness in the store design. The website makes use of animation for a wave of childhood nostalgia, while the shades of brown and beige add the naturalness to the product. The layout makes strategic use of space and cuts right to the chase by presenting its new arrivals and crowd-favorite products with appropriate CTAs.
In addition to its legacy, the company website briefly mentions its “Save the Children” initiative that attempts to give back to society. In a nutshell, everything about the website appeals to human emotions, which makes it possible for the brand to connect with visitors on a personal level.
- Death Wish Coffee [Shopify Plus]
The no-nonsense design of Death Wish Coffee delivers its message loud and clear – Death Wish Coffee is the strongest coffee in the world. If the best performing Shopify stores are measured by their conversion rates, then Death Wish Coffee will feature highly on the list.
It aims for maximum functionality with minimum distractions. The company message is displayed in the standard black and white high-contrast design with an occasional splash of red for emphasis. Rather than overwhelming the customer with several pages, DWC keeps it short. The sleek layout makes it easier for customers to purchase their goods as they are already browsing with the intent to buy.
- Nestle [Shopify Plus]
Nestle is one of the best-known Shopify store names. The eCommerce store acted as the digital outlet during the launch of their Sweet & Creamy Instant Coffee. Upon noticing the efficiency and effortlessness involved in executing the operation, the company decided to continue offering its services through the portal. The Shopify Plus store is now fully integrated with its fulfillment operations and helps in drawing customer insights.
Best Shopify Dropshipping Stores
- BlueCrate [Shopify Plus]
BlueCrate earns the status of the best stores on Shopify primarily because of the way it is handling its Facebook marketing efforts to attract traffic. The company makes use of personalized videos to channel the users to its equally exciting website. It makes use of humor and wit to seal the deal.
- DogPawty [Shopify]
DogPawty is a celebration of dogs in all their glory. While the store does have a few apparel and accessories for pet parents, a big chunk of the products are directed at this highly specific niche. Their Facebook and Instagram handles do an excellent job of funneling traffic to the main store. Their in-house blog also helps with SEO and pushes your audience members to stick around longer.
- Treasure Fan [Shopify]
If you are looking for hidden gems, then Treasure Fan may be one of the best stores on Shopify. The dropshipping store offers an array of products. All products are broadly cataloged based on their type, purpose, or even shape. The corresponding reviews page adds credibility to the items and removes any doubt customers may have before making the purchase.
- Shopepie [Shopify]
One can think of Shopepie as one of the best Shopify dropshipping stores considering how it is absolutely random. While fashion remains the primary niche of the online store, it also sells random products such as coffee mugs and embroidered hats. It has an attractive homepage with a tiny loading animation, which definitely sets it apart from the usual dropshipping stores.
- Life Booster Shop [Shopify]
This is the final store that we have on our list of best Shopify stores. As the name indicates, Life Booster Shop contains a range of products that attempt to add value to your life. Naturally, due to this broad mandate, it sells various products, ranging from pet paw cleaner to contour duplication gauge. The “Top Sellers” and “New Finds” tabs are quite useful in exploring the website.
From the Shopify store examples that we have seen above, it becomes clear that the best Shopify stores maintain a USP that sets them apart.
These Shopify store names have been absolutely successful in carving a brand for themselves through various strategies and paths to success. However, community building is a common thread amongst all the best stores on Shopify. Businesses can tap into such strategies to attract, engage, delight, and convert their audience.