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8 Reasons Why Your Business Needs SEO

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Boni Satani

January 2, 2024
Why Your Business Needs SEO

Before we reason why your business needs SEO, let’s look at the fact that 75% of internet users never go past the first page of search results. This means if a business is not on the first page, it is losing out on online visibility. 

In a nutshell, your business’s online visibility depends on getting to that coveted first page.

This is where SEO comes in. Search engines like Google use crawlers to collect information about a page and answer user queries. An SEO expert or an agency helps optimize the page with relevant keywords, content, metadata, and builds credible backlinks so that search engines prioritize your website while responding to a user’s query.

In this guide, we discuss why your business needs professional SEO services to stay ahead of your competitors.

Key Takeaways 

  • SEO aids businesses in appearing on the top of SERPs and standing out in their competitive online space.
  • SEO might take time to show results, but the impact is long-term. Thus, businesses should invest in professional SEO services.
  • SEO experts or agencies help optimize your web pages for keywords, content, metadata, and backlinks, eventually helping your website’s web pages to be prioritized by search engines.
  • As users / potential customers see your website in Google search results for their queries, it builds familiarity and trust for your brand, leading to better conversions.
  • Investing early in SEO yields long-term advantages, making it harder for your competitors to catch up.

In this article, we’ll cover:

8 Reasons Why Your Business Needs SEO Services

Investing in SEO services offers a plethora of benefits. If you wonder how SEO can help your business, here is a detailed breakdown: 

1. Increases Organic Traffic And Revenue

A study by Hubspot showed that organic was the top source of traffic for all websites and a core component of the sales funnel. 

So, a well-thought-out SEO strategy, in line with Google’s ranking factors, can help your website reach the top of SERPs and attract targeted traffic and business.

2. Builds Trust And Credibility

Ranking at the top of Google searches with a well-optimized website helps build a sense of trust and credibility about the brand in the customers’ perception. 

In other words, the higher you rank on Google, the more trustworthy your brand is for the people who search for the products or services you offer.

3. Reduce Your CAC (Customer Acquisition Cost)

For most businesses, when starting off, or even for existing ones, the go-to approach to acquire more customers is performance marketing. This approach, while effective for immediate visibility and perhaps sales, often results in a higher Customer Acquisition Cost (CAC) due to the continuous expenses tied to every click through paid ads. The higher you pay, the higher the results. However, this expense just keeps adding up in the long run.

SEO, on the other hand, is a channel that can start to give free traffic once the keyword starts ranking in Google. Having a stream of organic or free traffic significantly reduces your CAC. 

As per Hubspot, SEO is one of the most effective strategies for reducing your CAC.

4. Diversify Your Marketing Channel

Sole reliance on a single channel can pose significant risks. Therefore, you must prioritize diversifying your marketing channels to safeguard against unforeseen challenges. 

For instance, imagine you generate all your sales only through Facebook Ads, and Facebook suspends your account one day for no apparent reason. Your new sales stop since you do not have another channel, and you panic over what else can be done to resolve the issue. What if your Facebook ads account is suspended for 7-10 days? You can imagine how much your bottom line will suffer.

As a result, you may realize that diversifying your marketing channels is necessary so that even if one marketing channel is interrupted, you still have a second one to continue your business operations.

5. Gain A Competitive Advantage

It’s important to note that SEO is a long-term investment, often taking around 4-12 months to yield significant results. 

However, this patience pays off. Investing in SEO provides a strategic advantage over competitors who predominantly depend on limited marketing channels, such as paid ads, social media, or email marketing.

Once you’ve devoted the time and effort to building your organic presence, any competitor starting their SEO journey at this point will find it challenging to overtake you. 

Unlike in PPC and other paid acquisition strategies where competitors can swiftly outbid you, the head start you gain in SEO offers a more durable competitive edge.

6. Understand The Customer’s Persona

The process of developing an SEO strategy begins with extensive research into how users search for a product or service online. While doing so, SEO professionals gauge the user intent, demographics, and behavioral aspects like the language and technology they use to find information about a product or service.

SEO professionals also focus on other insights about the website, including the pages the users visit, their length of stay on the page, and the point at which they choose to leave the site. 

These metrics offer valuable insights into customer preferences and behaviors that you can use to scale your offerings and better target your customers. This is a compelling point as to why your business needs SEO. 

7. SEO Improves User Experience

SEO’s focus is not just to optimize your website for search engine algorithms but also for users’ intent. In the process, SEO experts commit to improving websites’ loading time, updating relevant content, providing vital information in a way that’s easy to spot, optimizing the meta tags and CTAs, reducing technical glitches, organizing the site and page structure, etc. 

8. Stick Through The Buyer’s Journey

It must be noted that customers do not follow a standardized path in their journey to finding a product or service they need. 

Since SEO experts already understand the user intent and their journey on your website, this data helps them identify the path followed by your potential customer base before they purchase your product/service. 

They can align the SEO strategy accordingly, make the required optimizations to the site pages, or even create new product pages that are more action-oriented to match the buyer’s intent.

Want to boost your website’s traffic and visibility?

Give Zestard a try to improve your brand’s online presence and fulfil all your digital marketing needs.

When SEO isn’t Right for You?

Now that you are aware of why your business needs SEO, you should also know when SEO may not be right for you: 

1. When You Are Looking For Immediate Results

SEO is a long-term strategy and requires undeviating effort, unlike PPC (pay-per-click) campaigns. Crafting high-quality content, building authoritative links, and optimizing your website takes time. Search engines also take their own time to crawl and associate pages for certain queries and rank them.

According to Google, it can take anywhere between 4 to 12 months to see the results after the implementation of SEO practices. So if you require immediate results, consider other channels like PPC or paid social media campaigns.

2. When You Don’t Have Time To Monitor The Results

SEO strategy requires periodic monitoring, reviewing, and revamping. So, it is important that you spend time reviewing the results demonstrated by the SEO professionals and help them with the required information and insights to further support their efforts. 

Why Choose Zestard As Your SEO Agency?

Zestard is a leading SEO agency with a proven record of enabling 100+ brands to establish their strong digital presence and deliver consistent results. With a customized SEO plan developed based on the specific attributes of your business, Zestard helps you rank for potential keywords that matter to your business. 

Zestard also undertakes a wide suite of services across the entire spectrum, from audit, keyword research, and content gap analysis to optimization and link building services. 

If you are exploring ways to enhance your search engine rankings and draw more leads and prospects, Zestard is your go-to place to outsource SEO services. 

If you are still wondering why your business needs SEO services, get in touch with our experts and explore more about our SEO services today. 

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Boni Satani

Boni Satani is the Co-Founder & Marketing Head at Zestard Technologies. With over 10+ years of experience in SEO, Boni has helped many national and international businesses increase their online visibility and reap high ROI. He frequently blogs for the Search Engine Journal and YourStory. You can find Boni on Twitter and LinkedIn.