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The Best Three Techniques to Uplift Your SEO in 2018

Boni Satani

Boni Satani

July 3, 2018

Best 3 SEO Techniqes

An SEO strategy is touted to be effective when all tasks are geared to drastically improve website quality or a company’s web presence. With SEO evolving over time, expect 2018 to bask on new results.

Every business’ website needs a strategy of a UX overhaul or proper content to rank high on SERPs. The website’s SEO is highly important for the said company’s success. Hence it is essential to set goals for SEO and try to reach the top of the SERPs by implementing methods that work well in today’s business context.

It is also evident that one has to conduct SEO experiments to find the right approach for your website and business. Because every industry is different, SEO advice should be personalized to the domain and not as cookie cutter options. Experimenting is the way to go.

The Evolved SEO Techniques for 2018:

  1. Skyscraper Approach:
  2. Broken Link Building:
  3. Keyword Matrix:

With search engine algorithms changing on a periodic basis, SEO companies and experts have the hassle to keep updated on the relevant techniques and help businesses to land the front page results. By adhering to old techniques, sites might lose on website rankings. That’s why one should research on SEO tactics that work currently. Here are some techniques to uplift your SEO in 2018:

1. Skyscraper Approach: 

Most marketers think that “great content” is enough. But if you’re serious about high-quality links and their generation, you need to be systematic and need to promote your content consistently. Otherwise, just throwing a bunch of stuff does not work all the time.

“The Skyscraper Technique” for deriving Quality Links and Targeted Traffic relies on finding link-worthy content, make the site content better and reach out to intended prospects. A linkable asset is a major foundation of any content marketing campaign, implying the necessity of high-value pages that can be leveraged for links again and again. It is not link-bait content but the genuineness of content that is useful and relevant for any scenario.

The next step is to elevate the content to the next level – by making it longer in terms of word count, spruce up the content and add social signals with cutting-edge content. Also, design the content piece with several links and social shares along with a minimalist design to make an impression. Add some depth to the listicle content and get the word out! Finally, one should reach out to the right people through email outreach, especially site owners who share similar content.

To attract the relevant people, use ahrefs.com to export links pointing to the competitor’s content right into the spreadsheet. Weed out referring pages that do not make sense and then email them for a response and review.

With the Skyscraper technique, marketers already understand that their hard work is going to pay off.

Boni Satani

Boni Satani

Boni Satani is the head of marketing at Zestard Technologies Pvt. Ltd. With over 8+ years of experience in SEO, Boni has helped many national and international businesses increase their online visibility and reap high ROI. He frequently blogs for the Search Engine Journal and YourStory. You can find Boni on Twitter and Linkedin.

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