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Magento 2 Features and its Relevance in M-Commerce

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Anuj Dalal

September 5, 2018

The mobile era has ushered in a slew of mobile-based transactions that have entailed a large number of commercial activities including payments, web browsing, apps usage and several other aspects of M-commerce.

Mobile is now being leveraged for almost all day-to-day activities including shopping, surfing, and entertainment with billions of devices accessing these services on a daily basis. Even payment gateway companies like PayPal, have witnessed a huge surge in payments, with more than 1.5 billion dollars coming through mobile alone.

All e-commerce activities now necessitate mobile versions, even Google making it mandatory for websites to be responsive in nature.

The web scenario has changed drastically with the emergence of platforms like Magento opting for mobile friendliness and a slew of related features.

Magento 2 – Making M-Commerce More Friendly!

Magento 2 has introduced themes and templates, which are already responsive by default. The functional mobile-friendly themes are compatible with all mobile devices and known to deliver an outstanding, seamless experience to all kinds of users. The new version delivers better front end and a seamless UX with assistance from responsive web design libraries. Also, developers can make use of better tools too.

Here are the advantages offered by Magento 2 in comparison to the previous version:

1. User-friendly Backend Even For Non-Developers:

Magento’s backend has been developer-friendly but not really easy to operate for an average user. Magento 2 has changed this fact though. Now, Magento 2x delivers a user-friendly backend interface that allows all types of changes that can be performed by a regular user, instead of finding the need to hire a programmer or developer.

Its mobile friendliness helps out with a host of marketing and merchandising features. Magento 2’s backend users can also utilize mobile devices optimally especially in terms of backend management from any place or time.

2. APIs of Magento 2:

The Magento platform is famous owing to its modular approach to frontend interface management as well as backend management. Responsive web designers usually find it tough to integrate internal and external service modules for seamless user experience, but with Magento 2, it is a breeze.

Fortunately, various APIs in Magento 2 expand on features and functionality solving varied issues up front. Magento 2 API offers modules and extensions is showing off the functionality over the relevant API.

For instance, Web API functionality enables Magento 2 to run microservices in your app with amazing mobile experiences for mobile users. Therefore, when developers use such APIs, using OAuth like authentication methods to sync user experiences for E-commerce shoppers.

3. Caching Features:

Mobile connectivity is quite unpredictable in terms of performance. Therefore, with proper caching, one can witness improved performance parameters in most cases.

Caching capabilities involved in Magento 2 are expected to prove to be a blessing for its developers who are always pestered by clients for ensuring better performance. This feature is available with Enterprise Edition of Magento 1, but now Magento 2 has introduced this feature for all levels of users.

The Varnish Full Cache support is a huge bonus from the new version as it enhances the overall performance of the e-stores despite any sort of connectivity hurdles.

4. Enhanced Magento 2 Admin Panel:

Magento 2 Admin Panel

Magento 1 was touted to be confusing enough for many professionals who controlled the admin panel and without developers, handling the changes was challenging for all user levels.

Magento 2 optimized the entire admin panel to manage online stores efficiently. The simple user interface has made life easier for several users who want to introduce changes on the go!

5. Outstanding Marketing Features:

Magento 2 consists of some amazing marketing feature that aid store owners with easy online marketing:

  • Dynamic display of content for better experience
  • Prompt promotions and pricing for all sorts of targeted customers based on demographics, genders, location, and transaction history
  • Prompt customer segmentation and customization for ensuring excellent user experiences for shoppers
  • Easy to implement promotions and discounts to push for enhanced conversion rates and better engagement of the site
  • Visual merchandising features for retailers
  • Optimized category pages to boost conversion rates
  • Drag-and-drop interface for product positioning
  • Customization of emails and newsletters to promote products
  • Advanced search features for better in-store search
  • Keep track of user-generated reviews to build trust among customers

The e-commerce features offered in the latest version of Magento might tempt many online store owners to jump on the bandwagon. Along with the features, the varied Magento add-ons and extensions are helpful to manage a store as required. With the help from experienced designers and programmers, one would not face any hassles in any way.

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Anuj Dalal

A visionary founder and CEO, Anuj Dalal is an IT engineer, systems architect and technology executive with over 15+ years of expertise leading technology teams and building enterprise e-commerce systems. His leadership and approach to e-commerce technology has delivered successful e-commerce solutions - generating billions of dollars in revenue. You can find Anuj on LinkedIn and Twitter.

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