SEO Tips to Increase your Search Ranking (“Do’s” and “Don’ts”)

Boni Satani

Boni Satani

August 3, 2015
  • Still wondering why your website featuring your niche product/services isn’t anywhere near the top search results in search engines?
  • Haven’t you yet Social Media Marketing started ? for your website?
  • Haven’t you heard about a term- PPC (Pay Per Click) ?

Well, then most probably you haven’t heard of Search Engine Optimization (SEO) and if you have it already, then you aren’t doing it right way. So, here are our SEO Tips to Increase your Google Ranking  in the form of  Do’s and Don’ts of SEO:

Do’s of SEO:

  • Have URL’s That are Short, Descriptive and Help in Categorizing the Website:
    URL’s are the first thing that search engine’s use to rank a page, thus, it’s very important that your page’s URL is short, descriptive and most importantly easy to crawl for the search engines and also categorize it.
  • Optimize the Website Around a Keyword or a Topic:
    It’s necessary that you design your page keeping the human audiences in mind and not only the search engines, hence, your entire webpage should have a central idea about which the whole story (website) is built. It’s fine to have keywords in important on-page elements but stuffing them everywhere just for the sake of having them isn’t healthy for your page’s rank.
  • Optimize Page Titles and Descriptions:
    Titles and descriptions are important as they are the ones that help the user decide whether or not the website would be of use to him hence it’s of utmost importance to have titles and descriptions stuffed with keywords so that it becomes easy for the search engine to categorize your page accordingly.
  • Increase the Website’s Loading Speed:
    This is the latest to join in the long list of Google’s rank determining criteria. More often than not users tend to skip a website that takes eternity to load and thus following similar tones Google has started to consider a webpage’s load time also while ranking it.
  • Use of HTTPS Rather than HTTP:
    If you are not aware of the difference, then don’t feel ashamed, you are one among the millions out there who are unaware of this new trend for having secure websites. HTTPS offers a more secure gateway to a website as compared to HTTP and this is becoming an important criterion for Google to rank pages. So now that you know about it, it would be a good choice to opt for it too.
  • Mobile Friendly Responsive Design:
    As more and more people move from desktops/ laptops to mobile devices namely tablets and mobile phones, it’s becoming all the more important to have a responsive website that aligns itself to the media it’s being opened on. Keeping this in mind search engines have also started to use this as a criterion to determine the rank of a page.
  • Creative Content Always Helps:
    Having quality content not only lets your website stand out from the competition but it also helps in getting natural in bound links from other sites that share your content and it’s no secret that inbound links are a kind of a prerequisite for a good page rank.
  •  Always have Images with Alt Text:
    Search Engine crawlers can’t read images or graphics hence it’s important to keywords stuffed in image as alt text so they can be mapped and can be shown under search result when somebody is searching related to alt tag value.

Don’ts of SEO:

  •  Minimal Home Page Content:
    Another mistake that most website owners is having least amount of content on their homepage, thinking that having visually exciting elements with links to the site’s content would make the web site look good. Sure it does but it also drastically reduces your chances making it to the top of the search results
  • Use of Spamming Keyword or Links to Spamming Websites:
    Your page rank would not improve unless and until its content provides value to the user who ends up visiting it and having spamming keywords or links to websites that spam the user definitely don’t help.
  • Forget About Local Optimization:
    Google expects your web site to have citations of the city/state your company is based in. Thus having tons of keywords would not help your site unless its having the least number of local optimization.
  • Over Optimization:
    Excess of everything is bad, hold true in the case of optimization, as too little of it would restrain your page from appearing in the top searches and too much of it and your page would end being penalized by Google.
  • Using More of Outgoing Links:
    Sometimes one needs to give links to other sources as a part of references to an article, but, what is important that these links are ‘nofollow’ and not ‘dofollow’.
  • Use of Repetitive Description/Image Alt Text Across Web Pages:
    Using the same description or the same image alt text across all your web pages is termed as Spamming in Google’s vocabulary and that spells disaster for your web site.
  • High Keyword Density:
    Having a keyword density is important but only till a certain limit of 2-3 %, and anything above 5% will spell doom for page’s rank in no time.
  • Use of Low Quality/Copied Content on the Website:
    Search engines have never been a fan of low quality or copied content. As is rightly said, it’s better to write 1 quality article rather than 10-12 low quality or copied articles.

So, just go ahead and employ the above SEO Techniques (or don’t apply the DON’TS) and enjoy the feeling of being at the top of every search engine and to read more details Click at Zestard Technologies SEO Services .


Boni Satani

About Boni Satani

Boni Satani is the head of marketing at Zestard Technologies Pvt. Ltd. With over 8+ years of experience in SEO, Boni has helped many national and international businesses increase their online visibility and reap high ROI. He frequently blogs for the Search Engine Journal and YourStory. You can find Boni on Twitter and Linkedin.

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