Category Archives: Project Management

Importance and Need of CRM tools for your Business-1

Importance and Need of CRM tools for your Business

CRM Tools are one of the most necessary software tools to companies which are constantly under pressure of dynamicity and ever changing business environment, where the root cause of this is customer’s needs and requirements and to deal with these critical situations CRM tools tends to be very useful.

Now-a-days many new products enters market every day, businesses in all industries face greater cut-throat competition than ever before. With the marketplace changing at a greater pace a business cannot be at an advantage for too long by just offering a service or a product similar to competitors. A  Product and service offerings are becoming more and more similar with chunks of companies targeting the same customer base. With ample of options to choose from, customers are increasingly fickle and prone to churn. Not only do they scrutinize products and services before spending on them; with the advent of social media they are more capable now to influence the purchasing decision of others as well.

CRM is the name for any system or model used to manage a company’s interactions with its current or future clients or customers. This system is a piece of technology used to organise, automate and synchronise entire customer facing areas within your company: from marketing to sales to customer service to technical support.

It gives you the time to develop other areas of your business, whilst giving you the reassurance that you’re not letting your existing clients down or responding to new enquiries in an efficient manner.

To successfully implement CRM we need to evaluate and formulate a strategy to go with CRM:

A CRM strategy look at all the aspects of the business processes in all the time frames of organizations lifespan and also with the systems that deal with customers, and other functional units under organization like:  Marketing, Sales, Ordering, Customer care, Technical support and Business intelligence/customer analytics. In addition, it should also span all interaction channels, including call centre, retail/branch/outlets, web and mobile self service and sales and service partners. The CRM strategy needs to optimise all of the assisted and unassisted processes and ensure all channels are using the optimised processes consistently.

As with any strategy, it is critical that you should recognise what your key objectives are going to be, both in the short-term and the long-term.

A successful CRM system is not simply a case of going out and buying magic software that will transform your business fortune. The key to it is, knowing what you want to achieve and understanding your customers before you even think about CRM Tool. It takes good planning, starting with clear and achievable goals and deciding, where you want the business to go? And therefore landing on the best CRM tool required for your business!!

Below listed are some of the best CRM tools available in market:

  • Salesforce
  • InfusionSoft
  • Stage CRM
  • Microsoft Dynamics CRM
  • Oracle Sales Cloud
  • SugarCRM
  • Workbooks CRM
  • Base CRM

CRM is important for a business because of the following:

1.       CRM helps in identifying and targeting the customers, generating sales, implementing marketing strategies with clear goals in mind.

2.       CRM helps in building relationship with customers and providing customer support services in the best interest of the customers along with increasing the profitability of the business.

3.       CRM provides with the latest information about the needs and requirements of the customers according to the latest market trends and thus building long lasting relationship between customers and the business.

4.       CRM helps in keeping the details in a centralised form which reduces the process time and thus increasing productivity.

5.       CRM helps in enhancing the net growth of the business by providing customer satisfaction and increasing their loyalty for the business.

6.       CRM can be implemented in a very cost effective manner. It reduces the need of paper and staff. The technology used cheap and thus lot of cost is saved.

 So for today’s dynamic business environment dealing with existing customers along with targeting new ones, CRM becomes the need. Hence in this era of business every organization should be recommended to have a full-fledged CRM system to cope up with all the business needs.

Why is Software Testing Necessary

Why is Software Testing required?

Software testing is the process of evaluation a software product to detect differences between given input and expected output . Testing assesses the quality of the product or project or task. Software testing is a process of Quality Control(QC) that should be done during the development service or process. In other words software testing is a verification and validation process.


Verification is the process to make sure the product satisfies the conditions imposed at the start of the development phase. In other words, to make sure the product behaves the way we want it to.


Validation is the process to make sure the product satisfies the specified requirements at the end of the development phase. In other words, to make sure the product is built as per customer requirements.

Findings bugs and errors is one part of software testing process, software testing is also responsible for improving the quality of the software and to abide with the compliances, agreed upon. As humans have a tendency to commit, errors and resulting bugs are needed to be ratified and corrected, some of the errors do not impact much on our day to day life and can be ignored; however some errors are so severe that they can break the whole system or software causing a huge business loss. In such kind of situations you need to take care that such vulnerabilities are caught well in advance before deploying the system/software in production environment.

There are various types of testing which can be done on the system /software to check its correctness and accuracy, some of them are listed below:

  • Unit testing
  • Integration testing
  • Functional Testing
  • System testing
  • Regression testing
  • End-end testing
  • Usability testing
  • Load Testing
  • Black Box testing
  • White Box testing 

    As listed above there are many ways to test your software at various phases in software development process, which one to select depends upon your need.

Testing verifies that the system meets the different requirements including, functional, performance, reliability, security, usability and so on. This verification is done to ensure that we are building the system right. In addition, testing validates that the system being developed is what the user needs. In essence, validation is performed to ensure that we are building the right system. Apart from helping make decisions, the information from software testing helps with risk management.

Hence, Software testing is the continuous and mandatory process of  Software Quality Control method which brings along with its number of benefits like Quality, reliability, accuracy, correctness in the end product and so one of the essential processes in software development lifecycle.

Scrum in agile software development Zestard Technologies Blog

What is Scrum in Agile Software Development?

Agile software development refers to a group of software development methodologies based on iterative development, where requirements and solutions evolve through collaboration between self organizing, cross functional teams. It promotes a self disciplined approach to the process of Project Management that encourages inspection and adaptation on a frequent basis, self organization and accountability, and a perfect alignment between the needs of the customer and the business goals and objectives.

The Agile methodology is based on the Agile Manifesto that states

  • Individuals and Interactions over processes and tools.
  • Working software over comprehensive documents.
  • Customer collaboration over contract negotiations.
  • Responding to change over following a plan.

Scrum, is the most widely used, light weight process framework for agile development. Process framework here describes a particular set of practices that must be adhered to, for example, pair programming in XP framework. It is lightweight in the sense that the overhead in the process is kept as low as possible, in order to maximize the productive time, that can be used to get the useful work done, hence, Scrum, is in conformance with the Agile Manifesto.

Scrum framework enables the organizations to adjust to the ever changing requirements without having to suffer much and produce a product that meets evolving business goals.

Roles & Responsibilities

Scrum Master

  • He is the keeper of the process.
  • Is responsible, for the smooth running of the process by handling obstacles that would otherwise impact the team’s productivity.
  • He is also responsible for facilitating the critical meetings.
  • Product Owner
  • He is the keeper of the requirements.
  • Is the Single-point-of-Contact (SPOC), for the requirements and also decides on their order of implementation.
  • Acts as the interface between the business, customer and the product related needs on end and the teams requirements on the other.

The Team

  • Self organizing and cross functional groups of people who are directly involved with the development and testing of the product.
  • They are the ones, who decide, how to break the work into tasks and also their assignment to individuals.
    For Instance, in a Traditional Project Management or Hire Magento Developer Program , a developer prepares WBS by himself and confirm schedule and priority of the tasks of Magento Extension Development or Magento Customization on daily or weekly basis with the Customer/Spoke Person.

The Benefits

To the Customer

  • Development requests are welcomed by the vendors.
  • Features are prioritized and are developed and delivered accordingly.

To the Vendor

  • Reduced wastage, as the focus is on development of high value features.
  • Reduced Time-to-Market due to decrease in overhead caused by documentation and increased efficiency.

Please read more on our Project Management and Business Models, as we use Agile Software Development Methodology in our Time & Materials and Offshore Development Business Model at Zestard Technologies.

Agile VS Traditional Project Management Technics

Traditional Project Management vs. Agile Project Management

One of the main factors in determining a Project Management approach for a software development project is making balancing between predictability and responsiveness for a given organization. While each business domain shares similarities, each organization has its own culture, goals, and business drivers which define strategies for success.

In traditional project management approach, each phase of a product’s life cycle takes place in sequence, so that progress flows steadily downwards through various phases like in a classic/linear approach. The traditional project management approach is a linear approach where you try to get it all done at one time. You do a lot of very detailed planning at once up-front and then deliver it in what’s known as the Big Bang.

The Advantages are that it gets stuff done; it has the potential for lower costs, agreement on the end product, highly visible reports, and standardization. The drawback of this approach is that it is not graceful with urgent and dynamic projects. It is very slow, especially if clients are unsure of what they want. Since a change requires going back to square one, and each step must be completed in sequence again, projects with rapidly changing scope or mid-stream technology changes cannot afford this traditional approach.

While Agile methodology, in project Management terms, is a description for project management methods that focus on people, communications, the product, and flexibility. The Agile development tool uses a variety of methods unique to Agile that combine to produce an efficient software development process.

Agile Project Management approach emphasizes on flexibility and responsiveness at the expense of predictability by focusing on continuous alignment and delivery of customer requirements through working software. Agile methodologies are based on rolling wave planning utilizing incremental and iterative delivery where the product features with the highest priority are developed first. By providing working software frequently in fixed time boxes (iterations), an agile project can validate business value more rapidly than a traditional project approach. Agile methods can work well on many types of projects, but are most effective where project risks are high and the project definition is continuously changing.

Having said sot, there are still circumstances in which the traditional method can be suitable let’s say in a situation, where requirements are guaranteed to be unchanging and there is very little uncertainty or if the project if very simple – but those circumstances are becoming fewer and farther these days. Also if an organisation and the people involved in the project are not in a mature enough state for Agile it may be more appropriate to use traditional project management methods.

We suggest, when it comes to special environments and dynamic nature projects, one should move away from traditional project management approach to agile project management, which has benefits of dynamic nature and should look into modern methods that have been specifically developed for such environments and conditions.

Please read more on our Project Management and Business Models, as we use Agile Software Development Methodology in our Time & Materials and Offshore Development Business Model at Zestard Technologies.