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8 Points Needs to Consider while Optimizing Google Shopping Feeds

Product Listing Advertisements (PLA) by Google is a popular advertising platform that fetches product data from Google Merchant Center and displays it systematically for increased clicks. For running a streamlined PLA campaign, one needs to setup a seamless shopping campaign in Google Adwords with proper planning and management. To boost conversion ratio and sales from…

Sitemaps – Its importance to Websites

A sitemap is a list or diagram which represents the hierarchical structure of the HTML pages in the website. It is a website designing planning tool. In other words it is a way to tell Google and other search engines about one’s website pages which might not be discoverable otherwise. The main aim of creating…

SEO Tips to Increase your Search Ranking (“Do’s” and “Don’ts”)

Still wondering why your website featuring your niche product/services isn’t anywhere near the top search results in search engines? Haven't you yet Social Media Marketing started ? for your website? Haven't you heard about a term- PPC (Pay Per Click) ? Well, then most probably you haven’t heard of Search Engine Optimization (SEO) and if…