SKU stands for “Stock Keeping Unit”, it is a unique identifier used to identify individual products in Shopify. SKUs are used to differentiate between different products, allowing you to better manage your store inventory and keep track of individual products. They can also help simplify the ordering process by ensuring that customers get the correct…
Shopify is a web-based eCommerce platform that enables businesses and individuals to design, configure, launch and manage an online store. It has many features, such as an integrated payment system, unlimited bandwidth, mobile app access, analytics, marketing tools, and integration with major social media networks. Shopify is designed for entrepreneurs of any size - from…
Shopify tags are labels that can be applied to the products, blogs, customer data, returns, transfers, orders, and more in your Shopify store. They help you organize and categorize products, making it easier for potential customers to find what they’re looking for, and help search engines more accurately crawl and index the content on your…
Shopify Page Builder apps are plugins that allow users to customize their Shopify store pages quickly and easily. They provide a range of features to help merchants create unique and eye-catching designs, including drag-and-drop layouts, responsive design options, social media integration, and more. With the help of Shopify page builders, merchants can create unique page…
Shopify Subscription Apps are easy to use and make it possible to offer subscription services, like memberships or recurring items, straight from your existing Shopify site. Once set up, you’ll be able to manage customers subscriptions and make changes with ease. Not only that, but these apps also make it much easier for your customers…
Shopify Unite is an annual meetup hosted by Shopify for bringing the Shopify developers and the Shopify partners in the Shopify community together. Zestard has been a Shopify partner and expert since 2016 and attended the Shopify Unite event that took place in Melbourne in 2022. Zestard attended Shopify Unite in 2018 and 2019 which…
We will give you a glimpse of exactly how we scaled the organic traffic of a SAAS-based website by publishing new content. The organic traffic of newly published articles went from 0 to 250K per month in the span of 12 months through content marketing activity. Data Studio Report About the Client Our client owns…
Plugins are required to bring in important features to your WordPress sites, such as adding contact forms, increasing website speed, creating an online store, managing payments, and many other features. There are over 55,000 plugins in the WordPress Plugin Directory. With so many options to select from, it can be difficult to pick the best…
About 63% of online buyers abandon their cart and do not proceed to checkout if the cost of delivery is very high. Also, around 36% of the visitors back off due to extremely slow shipping. The shipping experience impacts both sales conversion as well as customer retention. If customers remain unsatisfied with the shipping experience,…
Images on a webpage can increase bytes (size of the pages) and slow down the loading time, hence, it can result in poor customer experience, high bounce rates, and low conversion rates. If you are witnessing these issues, it is time to fix them. An image optimizer reduces the file size of an image by…
Zestard won the prestigious GESIA Award for the “Best Digital Marketing Company, 2022”. The GESIA (Gujarat Electronics and Software Industries Association) Annual Award is an initiative taken to identify and recognize startups as well as innovation-oriented companies to grow and flourish, in the state of Gujarat. GESIA is a platform that gives an opportunity to…
Magento Commerce is a robust open-source eCommerce platform that runs smoothly across different devices. This platform allows retailers to easily build and manage fully responsive and optimized websites for mobile. Adobe released the latest Magento 2.4.5 version on 9th August 2022. Adobe has been known for its updates to improve users’ experience, and this latest…
What Is Shopify SEO? Conducting SEO for Shopify means optimizing a Shopify website to perform better in SERP results. Though SEO can be applied to any website, SEO for Shopify is specifically focused on helping e-commerce business owners to obtain more organic traffic and higher keyword rankings on Google. According to internet live stats data,…
Links from trusted and credible websites are extremely important to attract a good amount of traffic and to rank better in the SERP results. The more quality links point to your website, the better it will rank in the SERP results. Guest posting, Skyscraper Technique, Brand Mention, and Resource Page Technique are some of the…
Link building is a process of obtaining backlinks from other websites to your own. This process is important as it is one of the major factors that search engines like Google use to rank websites in their search engine results pages (SERPs). With proper strategy, planning, and execution, link building can prove to be a…