Help A Reporter Out (HARO) is a fantastic resource for connecting journalists with the industry subject matter experts. It is considered to be an amazing link building for gaining online visibility. HARO has a million subscribers and hence you may have to compete against numerous pitches for the same query. Since there are over a…
Magento has been the go-to solution for many enterprise stores for a long time. However, the trends in the e-commerce landscape have taken a slight turn in recent years. More stores are choosing to sign up on other platforms like Shopify - and for good reason! As a host to more than 600,000 businesses worldwide,…
We analyzed 2500 HARO queries to generate insights for digital marketers. We did the analysis to learn: What percentage of queries get published.Number of publications linking back to the source & nature of these links.DR & Organic Traffic of these websites.Popular & Unpopular HARO niches. Our study aims to help marketers decide if HARO is…
We are living in an age when businesses are going digital, customer-centricity, convenience, and innovation reign supreme, and instant gratification forms the cornerstone of any business transaction. However, despite all the efforts, the average customer craves something very fundamental - a human touch. The modern client is more eager to transact business with corporates that…
Delivering high performing shopping experience and marketing solutions is what most online businesses look for nowadays. We at Zestard Technologies are experts in helping clients achieve their ROI through increased conversions, repeat business, and online visibility on search engines. Are you in need of a web presence, an information hub, an e-commerce site, or all…
WordPress is one of the most popular CMS (content management systems) in the world. The open-source platform hosts a thriving community of users, developers, designers, and marketers. WordCamp is one such community-driven and community-organized event surrounding WordPress and its applications. The first WordCamp was conducted in San Francisco in 2006. By 2010, it had grown…
Meet Magento is one of the largest eCommerce event-series hosted across 40 countries. The conference offers a unique opportunity for Magento developers, vendors, merchants, and other professionals to interact on a global platform. 2021 marks the 4th annual hosting of the Meet Magento event in India and shall kick off on the 4th of February.…
If you own an e-commerce website, you need a business plan. A detailed plan tells you if your business idea is realistic and gives you a clear path to achieve your business goals. In this blog post, you will learn step by step how to write a solid e-commerce business plan. Why Should You Create…
Shopify is a platform that allows you to create an eCommerce store to sell digital and physical products or services. It offers a ton of advantages compared to other e-commerce platforms, some of which include: Simple, plug-and-play setupNo prior technical or coding knowledge requiredFast, secure, and reliableRobust customer supportMobile-compatibilityAmple room for customizationMultiple app and plugin…
The eCommerce ecosystem is growing at an accelerated rate. Only those that can keep up with the ever-changing trends and needs will prosper. And the only way to capitalize on various ripe opportunities is through analyzing the changing customer behavior through various data and statistics. Whether you own an eCommerce store or plan on starting…
50 milliseconds: That's all it takes for visitors to form an opinion about your website if this study is to be believed. In other words, a poor and ill-conceived website design can cost you potential customers and lead to lower conversion rates. So, in this blog, we will look at the top web…
What is HARO? HARO is an acronym of ‘Help a Reporter Out’. It’s a FREE service primarily used by journalists, who need Expert Quotes (or tips) from Subject Matter Experts (often referred to as a ‘Sources’) to add more value to their article. Journalists also use HARO to feature ‘New Products’ or ‘New Startups’ in…
Whenever a user lands on your page, the very first thing that impresses them is the look and feel of the website. It is important to ensure that your website gives a visually appealing look to the visitors to create the first impression. The complete look and feel revolve around user-focused design elements, which compels…
Magento Commerce and Shopify Plus are the two most popular platforms for establishing an enterprise-grade e-commerce business. But since both offer highly diversified feature-sets, you may be unclear exactly which platform to choose for your business. To help you choose the right platform, we attempt to form a detailed comparison of Shopify Plus vs. Magento…
Shopify is among the leading e-commerce platforms with a market share of about 10.98%. This popularity is a result of Shopify’s ability to cater to the business requirements of a gamut of industries and sizes. Beginners operating small to medium-sized businesses find themselves particularly attracted to Shopify due to its codeless shop-building tools, robust security,…