Help A Reporter Out (HARO) is a fantastic resource for connecting journalists with the industry subject matter experts. It is considered to be an amazing link building for gaining online visibility. HARO has a million subscribers and hence you may have to compete against numerous pitches for the same query. Since there are over a…
What is HARO? HARO is an acronym of ‘Help a Reporter Out’. It’s a FREE service primarily used by journalists, who need Expert Quotes (or tips) from Subject Matter Experts (often referred to as a ‘Sources’) to add more value to their article. Journalists also use HARO to feature ‘New Products’ or ‘New Startups’ in…
The coronavirus pandemic is nothing less than a global crisis. Apart from being a danger to our health, COVID-19 has also endangered our economy. Many businesses are fighting to survive, and marketing will be the main channel of their recovery. Due to COVID-19, it is becoming tough to maintain a steady source of cash flow…
If you are aiming to increase the online reach of your business, you need to adopt the best content marketing strategy. It has been always said that “Content Is King” and with this fact, people are becoming more serious towards the content creation and promotion part. What is Content Marketing? Content marketing is a kind…
What SEO Stands For? SEO stands for Search Engine Optimization. Search Engine Optimization is the practice of optimizing your website to increase the visibility of the website in organic search results of a search engine for specific keywords. By Organic, we mean without paying for the traffic that comes to your website. You probably might…
Accelerated Mobile Pages (AMPs) is an open-source platform that’s developed by Google to help the publishers to improve the speed and readability of their mobile web pages. The Aim of AMPs is to decrease the loading speed of mobile web pages and make them fruitful for SEO purposes. As per Neil Patel, Speed is a…
SEO (Search Engine Optimization) is the process which helps websites to optimize their search potential for their viewers. SEO is the reason why a search gets personalized. It analyses the most searched keywords by all the users and aligns the search options accordingly. SEO will certainly improve a website’s overall searchability, visibility, and improve search…
Digital marketing is any activity carried out with any media towards the promotion of services and goods. This is an originally internet-based activity targeted at providing services or promoting products. Digital marketing covers, SEO, Pay-Per-Click, Social Media Marketing, Content Marketing, Video Marketing, Inbound Marketing, etc. Online marketing requires businesses to have a good marketing strategy…
An SEO strategy is touted to be effective when all tasks are geared to drastically improve website quality or a company’s web presence. With SEO evolving over time, expect 2018 to bask on new results. Every business’ website needs a strategy of a UX overhaul or proper content to rank high on SERPs. The website’s…
Chatbots have been the talk of the technological world for a long time now. They are automated systems that operate on a chat platform. They have become an essential part of technology just as the web was decades ago. Experts believe that chatbots will rule the world in the coming future. As per a recent…