Digital Marketing

  • Home
  • Digital Marketing

11 Reasons Your Business Can’t Thrive Without SEO in 2025

Before we reason why your business needs SEO, let's look at the fact that 75% of internet users never go past the first page of search results. This means if a business is not on the first page, it is losing out on online visibility.  In a nutshell, your business's online visibility depends on getting…

Digital PR Study: 6 Things We Learned from Analyzing 400 Digital PR Articles

We analyzed 400 digital PR articles to answer the following questions: What should you expect from a digital PR article in terms of backlinks, organic traffic, and social media coverage?  Do successful PR articles have any common characteristics? So, without further ado, let’s look at the results. A Summary of Our Key Findings 32% of…

Manual Link Building: Meaning, Strategies, and Tips

In the realm of search engine optimization (SEO), link building plays a vital role in boosting website visibility and organic rankings. While there are various techniques to acquire backlinks, manual link building remains a popular and effective method.  In this article, we will explore the meaning of manual link building, delve into strategies for successful…

How Link Building Helped a UK Based Gifting Client Achieve Top Rankings in 4 Months

Thanksgiving, Christmas, Black Friday, Cyber Monday, or any holiday season can do wonders for your online sales. According to the data, sales during Christmas in the UK reached 84.17 billion British pounds in 2021. But, what about the increasing competition during those times? How can you avoid that? Well, you surely can't avoid competition, but…

Increasing Organic Traffic by 10X in 24 Months: A Success Story

Developing and launching a new medical device is no easy process, and promoting it online is equally challenging. A solid pre-launch  strategy requires marketing efforts from all mediums such as social media platforms, PR, SEO, and more.  One of the most important marketing channels is SEO, as it helps websites to gain traffic, rank in…

Achieving 6X Organic Traffic Growth for a US Healthcare Company

We are going to give you a glimpse of exactly how we increased the organic traffic of a healthcare website from 4,751 to 31,503 through On-Page SEO and Content Optimization. Google Analytics Dashboard About the Client Our client is the largest and most active physician wound management group in the US – delivering over a…

Best Digital Marketing Company Award – GESIA 2022

Zestard won the prestigious GESIA Award for the “Best Digital Marketing Company, 2022”.  The GESIA (Gujarat Electronics and Software Industries Association) Annual Award is an initiative taken to identify and recognize startups as well as innovation-oriented companies to grow and flourish, in the state of Gujarat. GESIA is a platform that gives an opportunity to…