Author: Boni Satani

Best Digital Marketing Company Award – GESIA 2022

Zestard won the prestigious GESIA Award for the “Best Digital Marketing Company, 2022”.  The GESIA (Gujarat Electronics and Software Industries Association) Annual Award is an initiative taken to identify and recognize startups as well as innovation-oriented companies to grow and flourish, in the state of Gujarat. GESIA is a platform that gives an opportunity to…

SEO for Shopify – 15 Proven Tips to Rank #1 on Google

What Is Shopify SEO? Conducting SEO for Shopify means optimizing a Shopify website to perform better in SERP results. Though SEO can be applied to any website, SEO for Shopify is specifically focused on helping e-commerce business owners to obtain more organic traffic and higher keyword rankings on Google. According to internet live stats data,…

How to Write an Email for Link Building: Simple Steps & Free Templates

Links from trusted and credible websites are extremely important to attract a good amount of traffic and to rank better in the SERP results. The more quality links point to your website, the better it will rank in the SERP results. Guest posting, Skyscraper Technique, Brand Mention, and Resource Page Technique are some of the…

How to Start a Link Building Campaign: A Step-By-Step Guide

Link building is a process of obtaining backlinks from other websites to your own. This process is important as it is one of the major factors that search engines like Google use to rank websites in their search engine results pages (SERPs).  With proper strategy, planning, and execution, link building can prove to be a…

Top 11 Best SEO Apps for Shopify (Free & Paid)

Shopify is one of the most popular eCommerce platforms. While building an online Shopify store is an easy task, driving traffic to that online store isn’t.  Shopify offers a number of amazing SEO Apps for boosting your online presence. We have curated 12 best SEO Apps with their list of features for your Shopify website…

HARO Case Study: How We Successfully Built 60+ Links in a Span of 12 Months

We are going to give you a glimpse of exactly how we built 60+ links for an Ecommerce website in the Online Gambling Industry in the span of 12 months through HARO activity. Organic Traffic Report Organic Keywords Report Organic Traffic Value About the Client Our client owns a legal online gambling website providing services…

Why Is SEO Important For eCommerce?

There are around 24 million eCommerce websites across the world. Let that number sink in! This figure alone makes a compelling case for the question: why is SEO important for eCommerce? However, when one digs deeper, the answer is more layered and nuanced than what one perceives at face value. So, to lend clarity to…

HARO Pitch: 10 Tips To Write Successful Pitches

HARO is a platform used by journalists and reporters that require expert quotes and tips from various subject matter experts for their upcoming articles. Also, the people who are looking to increase their brand visibility can get in touch with these journalists and bloggers through this HARO platform. HARO platform gives you free access to…

6 HARO (Help a Reporter Out) Alternatives for Your Business

Help A Reporter Out (HARO) is a fantastic resource for connecting journalists with the industry subject matter experts. It is considered to be an amazing link building for gaining online visibility. HARO has a million subscribers and hence you may have to compete against numerous pitches for the same query. Since there are over a…

HARO Study: Results from Analyzing 2500 Queries

We analyzed 2500 HARO queries to generate insights for digital marketers. We did the analysis to learn: What percentage of queries get published. Number of publications linking back to the source & nature of these links. DR & Organic Traffic of these websites. Popular & Unpopular HARO niches. Our study aims to help marketers decide…

9 Web Design Mistakes That Result in Low Conversion Rates

  50 milliseconds: That's all it takes for visitors to form an opinion about your website if this study is to be believed. In other words, a poor and ill-conceived website design can cost you potential customers and lead to lower conversion rates.   So, in this blog, we will look at the top web…

What Is HARO and How It Works: A Complete Guide

What is HARO? HARO is an acronym of ‘Help a Reporter Out’. It’s a FREE service primarily used by journalists, who need Expert Quotes (or tips) from Subject Matter Experts (often referred to as a ‘Sources’) to add more value to their article. Journalists also use HARO to feature ‘New Products’ or ‘New Startups’ in…

10 Product Marketing Ideas to Survive Covid-19

The coronavirus pandemic is nothing less than a global crisis. Apart from being a danger to our health, COVID-19 has also endangered our economy. Many businesses are fighting to survive, and marketing will be the main channel of their recovery. Due to COVID-19, it is becoming tough to maintain a steady source of cash flow…

Top Content Marketing Agency in India

If you are aiming to increase the online reach of your business, you need to adopt the best content marketing strategy. It has been always said that “Content Is King” and with this fact, people are becoming more serious towards the content creation and promotion part. What is Content Marketing? Content marketing is a kind…

What SEO Stands For: The Definitive Guide

What SEO Stands For? SEO stands for Search Engine Optimization. Search Engine Optimization is the practice of optimizing your website to increase the visibility of the website in organic search results of a search engine for specific keywords. By Organic, we mean without paying for the traffic that comes to your website. You probably might…

5 Pros and Cons of Accelerated Mobile Pages

Accelerated Mobile Pages (AMPs) is an open-source platform that’s developed by Google to help the publishers to improve the speed and readability of their mobile web pages. The Aim of AMPs is to decrease the loading speed of mobile web pages and make them fruitful for SEO purposes. As per Neil Patel, Speed is a…