Digital marketing is any activity carried out with any media towards the promotion of services and goods. This is an originally internet-based activity targeted at providing services or promoting products. Digital marketing covers, SEO, Pay-Per-Click, Social Media Marketing, Content Marketing, Video Marketing, Inbound Marketing, etc. Online marketing requires businesses to have a good marketing strategy…
A website is an online identity for several brands and companies, and every organization has to obstruct the design process to create compelling content that stands tall in itself. A robust “About Us” page is crucial to the success of inbound marketing strategy that you employ for your business. For an“About Us” page to stick,…
According to WordPress.com’s statistics, WordPress is powering 34% of the total websites. Smaller companies and even small e-commerce websites select WordPress because of its simplicity, and support. However, the number of cybersecurity attacks keep increasing and to protect your site, we recommend you to increase WordPress security. Cybersecurity penetration testers keep discovering new WordPress security…
Introduction to React JS: React is a front-end JavaScript library developed by Facebook. It is an open-source JavaScript framework. It is used to build web and mobile applications. It powers the most popular social media sites such as Facebook and Instagram. Currently, it is the most popular developer’s choice for creating JavaScript libraries. React encourages…
When many businesses think of online marketing, they first consider social media. It’s the best way to reach customers, since it has a measurable impact on customer purchases, especially for millennial. However, the platform seems to be most effective in building brand awareness and driving local sales. E-commerce businesses have an ongoing challenge to drive…
The mobile era has ushered in a slew of mobile-based transactions that have entailed a large number of commercial activities including payments, web browsing, apps usage and several other aspects of M-commerce. Mobile is now being leveraged for almost all day-to-day activities including shopping, surfing, and entertainment with billions of devices accessing these services on…
An SEO strategy is touted to be effective when all tasks are geared to drastically improve website quality or a company’s web presence. With SEO evolving over time, expect 2018 to bask on new results. Every business’ website needs a strategy of a UX overhaul or proper content to rank high on SERPs. The website’s…
Chatbots have been the talk of the technological world for a long time now. They are automated systems that operate on a chat platform. They have become an essential part of technology just as the web was decades ago. Experts believe that chatbots will rule the world in the coming future. As per a recent…
Starting and choosing a platform for an online store has always been a difficult task. There are plenty of eCommerce platforms available for setting up all kinds of online stores. Some provide high-end solutions while some provide limited services. Some platforms cater to small businesses while some are the best choices for large-scale businesses. However,…
Currently, web designing is taking a splash with the new JavaScript technologies. Every year, new technologies come in and old ones fade out. Programmers have to be adaptable to pick and choose relevant new technologies. Also, businesses have to be quick to try the new technologies in the town. Choosing the right framework is important…
With multiple platforms available for e-commerce site development, it becomes tricky to choose the ideal one for your needs. If one needs to initiate an online store and choose the best platform, it is essential that it ticks the right boxes. In that case, we feel that Shopify fits the bill of being one of…
AngularJS is a JavaScript framework introduced by the giant Google. It is an open source framework that uses HTML as a backbone. It excels at building single page web applications and the dynamic ones. The newer version i.e. AngularJS 2.0 is a big change when compared to the previous version. The developers can see a…
You finally want to migrate to an online store instead of a physical store. But taking the leap into the online world of eCommerce is tricky, as you need to figure out an efficient e-commerce platform that could work for your online store. With a variety of e-commerce platforms in the market, it is evident…
Product Listing Advertisements (PLA) by Google is a popular advertising platform that fetches product data from Google Merchant Center and displays it systematically for increased clicks. For running a streamlined PLA campaign, one needs to setup a seamless shopping campaign in Google Adwords with proper planning and management. To boost conversion ratio and sales from…
The benefits of a company picnic are significant and can reach far beyond the single day’s activities. Well, we never think too technically when it comes to enjoying with our Teammates! Yes, after a long… most awaited day of Picnic was spent well with zest and zeal by TeamZestard at the Picnic held on 9th…