What is HARO? HARO is an acronym of ‘Help a Reporter Out’. It’s a FREE service primarily used by journalists, who need Expert Quotes (or tips) from Subject Matter Experts (often referred to as a ‘Sources’) to add more value to their article. Journalists also use HARO to feature ‘New Products’ or ‘New Startups’ in…
Whenever a user lands on your page, the very first thing that impresses them is the look and feel of the website. It is important to ensure that your website gives a visually appealing look to the visitors to create the first impression. The complete look and feel revolve around user-focused design elements, which compels…
Magento Commerce and Shopify Plus are the two most popular platforms for establishing an enterprise-grade e-commerce business. But since both offer highly diversified feature-sets, you may be unclear exactly which platform to choose for your business. To help you choose the right platform, we attempt to form a detailed comparison of Shopify Plus vs. Magento…
Shopify is among the leading e-commerce platforms with a market share of about 10.98%. This popularity is a result of Shopify’s ability to cater to the business requirements of a gamut of industries and sizes. Beginners operating small to medium-sized businesses find themselves particularly attracted to Shopify due to its codeless shop-building tools, robust security,…
When compared with brick-and-mortar stores, eCommerce is a whole new world! It depends on many impressive factors, which never existed in the retail industry. Mastering all these factors, and building a strong eCommerce platform is easier said than done. This is when solutions like Shopify are useful. Shopify is a wonderful tool for creating eCommerce…
Shopify is the second-largest eCommerce platform occupying a whopping 22% of the market share. As of October 2019, Shopify hosted over one million merchants worldwide, and these numbers have been increasing steadily. A few reasons for this high rate of adoption include the ease of setting up online stores, gentle learning curve without emphasis on…
With tons of web design ideas available online, it’s easy to get lost in the clutter when looking for inspiration for your Magento website. For this reason, we’ve curated a list of the best Magento websites to get you inspired and set the gears in motion! Table of Content: Best Magento Fashion Sites Best Magento…
As Magento has stopped all support for Magento 1 from 30 June, 2020, onwards, online businesses currently using Magento 1 are forced to consider migrating to Magento 2. Understandably, an upgrade like this can be intimidating, complex, and cause a lot of trouble. To understand whether an upgrade is the right move for your e-commerce…
The coronavirus pandemic is nothing less than a global crisis. Apart from being a danger to our health, COVID-19 has also endangered our economy. Many businesses are fighting to survive, and marketing will be the main channel of their recovery. Due to COVID-19, it is becoming tough to maintain a steady source of cash flow…
Brick and mortar businesses may be suffering during the coronavirus pandemic, but what about ecommerce stores? Early reports from 2020 show a growth rate increase of 52% in some online sectors, as well as an 8.8% increase in conversion rates. While there are sure to be ups and down with each wave of the pandemic,…
At present, we are hearing only one word and i.e. CORONAVIRUS or COVID-19. This disease has been declared as a pandemic by the WHO (World Health Organization). Over 2 Million people are affected due to COVID-19 disease and around 0.126 Million have lost their lives as of 15 April 2020. Governments all around the world…
If you are aiming to increase the online reach of your business, you need to adopt the best content marketing strategy. It has been always said that “Content Is King” and with this fact, people are becoming more serious towards the content creation and promotion part. What is Content Marketing? Content marketing is a kind…
Social media is playing a huge role in marketing activities along with SEO, branding strategies, and online lead conversion. Each of the social media channels is crucial in marketing products on e-commerce sites like Shopify. A seamless social media strategy will go a long way in diverse marketing approaches and sales channel support. Shopify has…
At Zestard Technologies, our talent and experience in Shopify Magento and WooCommerce are unmatched. We’re proud to announce that we’ve earned industry recognition for our work from Clutch, leading B2B ratings, and reviews agency. Over the years, our team has delivered 350+ up-to-date e-commerce stores with Shopify, Magento, and WooCommerce. We also developed products…
What SEO Stands For? SEO stands for Search Engine Optimization. Search Engine Optimization is the practice of optimizing your website to increase the visibility of the website in organic search results of a search engine for specific keywords. By Organic, we mean without paying for the traffic that comes to your website. You probably might…